MuMe Solid MakeUp Brush Cleanser is a new, natural, Irish product, perfect for getting your brushes clean and pristine!

A favorite of make-up artists and an essential part of students’ kits in colleges across Ireland, MuMe is cruelty-free, non-liquid, compact and in a tin, meaning no spills and easy to travel with.


It contains only natural ingredients ensuring you’re not using any harsh chemicals on your brushes or near your skin and it’s so simple to use, simply wet the brush, swirl it around in the tin to form a creamy lather, rinse and repeat until all make-up residue is removed. Then lay brushes flat to dry.

MuMe will leave your brushes super soft and beautifully clean.


Created by Emma Hyland, MuMe is a wholly owned Irish company. The ingredients are sourced and the manufacturing is done in Wicklow. It is important to Emma to keep everything as close to home as possible, supporting the local economy and the country.

This brush cleanser is effective but reasonably priced retailing at €12.75  – €13.25 for the vegan version – and can already be found in over 30 stockists nationwide. MuMe officially launched in the summer of 2017, after spotting a need for a good Irish-made cleanser. It is moving fast and recommended by some of Ireland’s top make-up artists and bloggers alike. It’s one to watch out for in 2018!

A full list of stockists can be found at