Did you know? e.l.f. stands for ‘Eyes, Lips, Face’

e.l.f. was founded in 2004 with a simple mission: make luxurious, high-quality beauty products available to everyone. e.l.f. believe in luxury for all and create innovative products at affordable prices that are inspired by you. At e.l.f. HQ, they hustle hard to get the latest trends into your makeup bag at irresistible price-points, so every…