The summer days are hot and sticky but your face doesn’t need to be.


Moisturizing is an essential skincare step for maintaining happy and healthy skin, and we’d expect nothing less than a multitasking, game-changing hero from Huda Kattan’s debut moisturizer. Introducing WISHFUL’s dreamy skin saver, Honey Balm Jelly Moisturizer, a luxuriously-textured jelly-meets-balm.


A groundbreaking beauty invention straight from the WISHFUL labs in South Korea, the honey-infused moisturizer tackles all your skin concerns in one powerful balm that gives both immediate and long-lasting results. Taking its cue from Huda’s innovative and mindful approach of blending powerful active ingredients with soothing natural DIY remedies, WISHFUL’s Honey Balm Jelly Moisturizer has been carefully formulated to suit all skin types, leaving skin dewy, luminous and glowing.


The Formula:


The magical balm is concocted with carefully curated ingredients to tackle not one, but multiple skin concerns. Infused with Honey, the formula helps keep skin moisturized for up to 24 hours while the soothing scent of Lavender Oil calms and relaxes the mind. The addition of Turmeric – one of Huda’s fave DIY ingredients – helps reduce the appearance of hyperpigmentation, and powerhouse Niacinamide, a form of vitamin B, visibly reduces the appearance of pores and brightens a lackluster complexion. Finely crushed, ethically-sourced lavender mica pearls provide an instant visible glow and soft-focus effect, leaving skin dewy, glassy and flawless. From the simple, gentle and effective ingredients that create a head-turning glow to the sensorial and innovative jelly-like balm, this magical moisturizer is just in time to keep your skin on its best behavior this summer.


The Inspiration:


Huda has become a global phenomenon over the past 10 years following the launch of her cult beauty blog, and anyone who follows the beauty maven across her social media channels will know that her quest for the best skin solutions has been a lifelong journey. On a trip to Seoul with her team, Huda encountered the game-changing balm-like texture in one of her favorite skincare labs and immediately knew it would be the starting point for her debut moisturizer. Excited by the unique water-in-silicone formula that locks in moisture for up to 24 hours, Huda wanted to push the powerful emulsion by combining the innovative texture with her favorite tried and tested natural extracts.


After taking a long soak in a lavender-infused bath – Huda’s ultimate daily act of self-love – she knew the addition of this calming and soothing ingredient would be a powerful addition for both the mind and skin. So, as well as an immediate glow imparted by soft mica pearls and intense hydration, you’ll also see visible results after 10 days, as your skin will be transformed and revived as the balm leaves long-term moisturization, hydration, and nourishment.


Having struggled with acne at multiple times throughout her life, and having always had sensitive skin, Huda was adamant to make the formula suitable for all skin types. Unlike traditional balms, which can feel heavy on the skin, this unique formula absorbs quickly, leaving no greasy residue – just soft, silky and intensely hydrated skin. In line with Huda’s goal to make it work for all, the formula is non-comedogenic and non-acnegenic.



Key Ingredients:


Honey Extract: Known to add and lock in moisture and soothe skin

Turmeric Root Extract: Known to soothe skin and even skin tone

Lavender Oil: Known to calm, soothe and relax

Niacinamide: Also known as Vitamin B3, it visibly reduces pore size and evens out skin tone


Huda’s How To:


  1. Every morning and evening, gently massage a generous amount onto clean, dry skin.
  2. Gently massage into skin in circular motions across the face and neck while taking deep, slow breaths to take in the relaxing lavender aroma.
  3. Use before applying foundation to boost your skin’s glow and leave you with a dewy radiance.
  4. Gently pat on the high points of your face (cheekbones, brow bone, Cupid’s bow and the bridge of your nose) to give a subtle highlight.