BIODERMA LAUNCHES SENSIBIO MICELLAR CLEANSING OIL
Micellar cleansing efficacy with the comfort of an oil
Introducing Bioderma’s newest addition to the holy grail Sensibio range, The Micellar Cleansing Oil €19. Specially developed for sensitive skin, Bioderma’s new cleansing oil is perfect for those who want to gently and effectively remove make-up, as well as those looking for a clean formulation that respects their skin. With the addition of water, the oily texture transforms info milk, providing a unique comforting sensory experience.
Sensitive skin is a reality for 60% of the world’s population. Cleansing and removing make-up is essential for all skin types, but it is particularly important for those with a sensitive skin type. The epidermis is covered in external and internal impurities such as pollution, make-up, dead cells and sebum, which can cause the skin stress and lead to more significant inflammation in sensitive skin.
Dr. Michéle Sayag, Allergist and Bioderma Medical Strategy Director said: “It is essential to cleanse sensitive skin without irritating it further by using frictionless cleanser such as oil.”
For more than 25 years, Bioderma has been concentrating its expertise on this essential step: cleansing the skin. Bioderma’s iconic Sensibio H20 500ml €17.75, its core expertise and the original micellar water for sensitive skin, was created in close collaboration with dermatologists and revolutionised conventional skin cleansing in a single step. Sensibio Micellar Cleansing Oil €19 has been formulated at the same PH as the skin and is non-comedogenic. After immediate use, 98% of users said that the oil effectively removes stubborn eye and lip makeup, including waterproof makeup, impurities and sunscreens. 95% felt an immediate soothing and nourishing effect, just what you need to wipe the day off!
Bioderma’s new Sensibio Micellar Cleansing Oil is formulated in line with Bioderma’s unique ecobiological approach to skincare, which is at the heart of all the brands hero product ranges and adheres to the following principles:
- By considering the skin as an ecosystem that needs to be preserved and protected:
Sensibio Micellar Cleansing Oil contains canola oil, which is rich in omega 3 and 6 that are naturally found in the skin’s hydrolipidic film. It acts as a cleanser by dissolving the impurities on the skin’s surface, such as pollution and sunscreens, without irritating it. Sensibio Micellar Cleansing Oil also features biomimetic amino acid which is released by the micelles and boosts skin nutrition for comfort. The formula maintains the skin’s natural pH and the carefully selected ingredients, used at the right concentrations, ensure optimum tolerance.
- By acting on the causes of sensitivity:
Sensibio Micellar Cleansing Oil’s formula is enriched with canola oil and includes double action Micellar Technology to cleanse sensitive skin gently and effectively, limiting the impurities exposure (make-up, UV, pollution, etc.) that exacerbates skin sensitivity. Cleansing phase: the oily phase dissolves make-up and impurities while nourishing the skin. Action 1 Micellar technology: during cleansing, the reversed micelles open up and release the amino acid they contain to nourish the skin. Action 2 Micellar technology: adding water creates an emulsion. The oil becomes milky. The micelles rearrange themselves to trap oil and impurities, leaving the skin perfectly clean.
- By interacting with the natural mechanisms:
Amino acid helps the skin to synthesise its own lipids. It nourishes the skin and provides sensitive skin comfort.
For best results, gently cleanse with the Sensibio Micellar Cleansing Oil on dry skin to remove dirt, makeup, and daily impurities. Emulsify the oil with tepid water using gentle circular motions on your face and eyelids and then rinse to remove traces. Soothe & strengthen skin barrier while preventing signs of ageing using Sensibio Defensive Serum €32. Finish your Sensibio skincare routine with the ultra-hydrating Sensibio Defensive/ Defensive Rich Moisturiser €16. The results? Skin is perfectly cleansed, soothed, and nourished.