The campaign aims to reduce the stigma around acne and to educate people of all ages on how they can achieve their own healthiest skin.
Employing emotive storytelling, the campaign features Georgia Toffolo alongside Beauty Editor, Amerley Ollenu and Actor, Liam Lau Fernandez who each tell their personal skin story. Through the telling of these anecdotes and the use of un-retouched images of the skin, Dermalogica hopes to normalise talking about acne, breakouts and scarring through open and honest conversations.
The campaign coincides with the launch of three new products to the Dermalogica line, all targeted towards treating and preventing breakouts. Two new products will be joining Dermalogica’s re-imagined MediBac® Clearing range, now called Active Clearing. AGE Bright Clearing Serum clears away breakouts while brightening and reducing signs of premature ageing and AGE Bright Spot Fader clears away breakouts and the marks they leave behind.
Clear Start Clearing Defense SPF30 launches to offer, younger breakout-prone skin a mattifying daily moisturiser with SPF30, harnessing Enviroshield technology to protect skin from UV, pollution, free radical damage and clogged pores
Sally Penford, Dermalogica’s Director of Education says:
“Acne and breakouts affect women and men of all ages, not only teenagers. Research shows that adult acne is caused by intrinsic and extrinsic factors – many of which can be managed. People put extreme pressure on themselves to have flawless and ‘picture perfect’ skin.
“It’s no wonder that they’re struggling with skin-confidence. By sharing real skin stories, and celebrating real, unfiltered skin, we hope to help people find skin-confidence, knowing that there’s no such thing as ‘perfect’ skin. Instead, we’re striving to help people achieve their optimum skin health, just like we’ve championed since 1986.”
Toff says:
“I love Dermalogica because I know it’s rooted in science. Their skin therapists are extensively trained, have a real understanding of the skin and have expertly prescribed a routine for my individual skin needs. They have helped me to achieve the healthiest skin I’ve ever had and I feel totally confident when recommending them to my friends, family and fans.”
The campaign will appear through June and July 2019 in store on all Dermalogica online platforms, plus across Toff’s channels. Dermalogica will also be teaming up with a number of personalities who will be telling their #skindividual stories.