Giorgio Armani is pleased to announce the introduction of MY WAY, a bright white flowers fragrance which unfolds a new chapter of femininity, designed with a commitment to sustainability.
MY WAY is a strong and singular statement, communicating a resolve to follow one’s own path.
More than a name, MY WAY reflects how life’s journeys, whether they are geographical or emotional, create one’s character, shaped by the people and moments encountered along the way. Capturing a spirit of curiosity and connection, it translates in its ethos “I am what I live”.
MY WAY is incarnated by American actress Adria Arjona who shares a unique affinity with its philosophy, with her personality and life story characterized by an openness to new experiences and connections with others. Beyond her role for MY WAY, she is also joining the brand as face for make-up. Next, Adria Arjona will star in Morbius, the much-anticipated Marvel film set for release in 2021.
“Adria Arjona is a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world, who thanks to her authentic experiences and encounters can truly say: I am what I live.” Giorgio Armani
The introduction of MY WAY marks a turning point in Giorgio Armani’s continuous plan dedicated to reducing its environmental impact and combatting climate change: “I believe that environmental issues should be close to everyone’s heart, now more than ever. There is no way we can ignore the fact that the future of the younger generations depends on our choices.” Giorgio Armani
From the use of recycled and recyclable materials and sustainably sourced ingredients to its innovative bottle refill system allowing significant reduction of materials waste, MY WAY encapsulates the brand’s eco-conception efforts.
Thanks to the combination of those efforts and the preservation of 650 hectares of Malagasy rainforest, MY WAY achieves carbon neutrality. As a result of a new, 5-year action plan, Armani beauty also commits to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.
MY WAY worldwide reveal of its advertising film campaign will take place on September 6th 2020 and will be available in Ireland from Brown Thomas, Arnotts and Independent pharmacies nationwide from 7th September 2020.