January is often a month of creating new habits or setting challenges. While many of us set personal goals for January, adjusting our daily habits can also have a positive global impact.


This month, French botanical brand Klorane is proposing a different kind of ’Dry January’. Klorane is encouraging customers to save water by using dry shampoo in place of a usual hair wash just once per week, saving up to 500 litres per year!


Klorane’s iconic range of dry shampoos are at the heart of the brand and have developed something of a cult status across the globe with one bottle being sold every 10 seconds.


Klorane’s formula is composed of plant-based active ingredients as well as 3 gentle and natural powders with very high absorbency. It leaves hair clean and adds volume without the need for water.

Klorane uses a range of botanical extracts to benefit all hair types.


Klorane’s Detox Dry Shampoo with Organic Aquatic Mint removes pollution particles, helps protect hair from pollution, refreshes the scalp and absorbs excess sebum. In just 2 minutes, hair is purified, while providing intense freshness to cool down the scalp so hair is left feeling light and refreshed.

Dry Shampoo with Oat Milk is Klorane’s inaugural dry shampoo product. Gentle on hair and scalp, it refreshes hair between washes. Available in classic and tinted versions to suit all hair colours, as well as an aerosol free version.

Dry shampoo with Nettle is perfect for oily hair. Absorbing excess sebum and increasing times between washes due to its unique formula, it is ideal for those looking to save time in the mornings.

Klorane dry shampoos clean hair gently, without water, in 2 minutes, just as well as a liquid shampoo. In an instant, hair’s texture and volume is restored, saving water, time and your hairstyle.

Klorane’s brand ethos has always focused on a commitment to the environment while creating great botanical based products that work, using sustainable farming methods.


Klorane supports the work of Klorane Botanical Foundation, which is committed to preserving water and preventing the soil from drying out. The Foundation participates in reforestation programs, like the Great Green Wall in Africa where almost 80 000 trees have been replanted to push back the desert, and also initiatives to improve agricultural methods, notably in the Amazon region.


Top Tips for Saving Water this January:


The average European consumes around 160 litres of water daily, corresponding to almost 60,000 litres annually. Here are some easy steps to take to help reduce your daily water consumption.


  1. Turn off the tap:

Sounds obvious but by turning off the tap while you brush your teeth, lather your shampoo, leave your conditioner or hair mask get to work, you can save quite a few litres of water each day.


  1. Dry Shampoo Challenge:

Avoid washing your hair just once a week, using dry shampoo in its place and save up to 500 litres per year!


  1. Shorter showers:

On average, a five-minute shower consumes 60 to 200 litres of water. For the day you’re not shampooing your hair in the shower, try cut your shower time in half. Play a great song that is under 3 minutes long and have a bop and a singalong while you’re at it – a great way to start the day!


  1. Wash your veggies and feed your plants:

Instead of running your vegetables under the tap to clean them, washing all that nutrient rich soil down the drain, wash them over a basin and use the water for your plants.


Klorane products are available from pharmacies nationwide.


Detox Dry Shampoo with organic Aquatic Mint 150ml – €11.50

Dry Shampoo with Oat Milk 150ml – €11.50

Dry Shampoo with Oat Milk, for dark hair 150ml €11.50

Dry Shampoo with Oat Milk Eco Friendly -Aerosol free 50g €11.50

Oil Control Dry Shampoo with Nettle for oily hair 150ml €11.50

Oil Control Dry Shampoo with Nettle for oily, dark hair 150ml €11.50