To celebrate the launch, the brand took over the Liffey Valley store with a meet and greet with Ella & Jo founders, Charlene Flanagan and Niamh Ryan, with fans of the brand and top customers in attendance. The first 50 purchases received a premium goodie bag worth over €45, filled with some exciting products!
Well-known faces attended the launch, including Instagram sensation and beauty addict, Rebekah O’Leary.
Ella & Jo create impactful and innovative products that save time and effort and help women to feel better about themselves.
Ella & Jo combine natural ingredients with active ingredients to give you results driven skincare with a natural base. Ella & Jo is vegan and cruelty free and are very conscious of where their premium sourced ingredients come from.
Ella & Jo products target women’s main skin conditions, such as aging and dehydration. They create products that do the thinking for you, all you need to do is apply, enjoy the moment, and wait for the results to speak for themselves.
The stunning bold and bright packaging is 100% recyclable as part of the brand’s sustainability initiative.
Ella & Jo Founders, Skincare Expert Niamh Ryan and award-winning Makeup Artist Charlene Flanagan comment; ‘We have always seen Boots as the premium destination for all things beauty in Ireland, always ahead of the trends and incredibly supportive of Irish brands. We could not be more delighted to have Ella & Jo officially stocked in stores nationwide, giving more and more people access to our fabulous skincare range. This has been on the vision board for a couple of years, and we can’t wait to see how this relationship blossoms.’