He-Shi proudly launches a Legacy campaign, aligning with their 20-year journey and celebrating the exceptional tanning legacy that began in 2004.
Their legacy is more than growth; it’s a captivating narrative woven through generations, standing the test of time, a testament to the enduring quality of their tan. It celebrates beauty in every shape, size, and tone, perpetually enhanced by He-Shi.
In 2004, He-Shi transformed the self-tanning experience by introducing Ireland to the first guide-colour tan, free from unpleasant odours and delivering streak-free results. Over two decades, He-Shi has not just established itself but has also dominated the self-tan market. Thrilled with their success, they attribute it to word-of-mouth, robust partnerships, and the loyalty of repeat buyers. Co-founder Shelley expresses, “Satisfied customers always return, and we’re excited to keep growing.”
Hilary and Shelley McMurray
Bringing two decades of tanning expertise, He-Shi continues to pioneer innovative concepts with a commitment to eco-friendly and vegan-friendly products. Each year, they introduce new or enhanced solutions, seamlessly integrating tanning into everyone’s routine.
The Name ‘He-Shi’ is a playful swap of ‘i’ and ‘e’ in Hilary and Shelley (founder’s names), though naturally unisex, holds a special significance, representing a unique mother-daughter legacy.