Say see-yo-later to dull, tired, and uneven skin as WISHFUL, the skincare brand by world-leading beauty personality-turned-entrepreneur Huda Kattan, launches with the cult beauty product you won’t be able to live without. Yo Glow Enzyme Scrub is a gentle yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs that leave the skin with a head-turning, wow-worthy glow. Tried and tested by Huda herself, the revolutionary scrub reveals smooth, radiant and glowing skin in seconds and promises long-lasting results in just 10 days thanks to its unique combination of fruit extracts, acids, and soft exfoliants. This lightweight, milky scrub gently buffs away dead skin cells and impurities for immediately glow-y skin that also makes the perfect canvas for seamless makeup application.


Since starting her cult beauty blog 10 years ago, Huda has shared her skincare challenges and solutions, one of which was a dull and uneven complexion. After years of traveling the globe, talking to industry experts, trying and testing the latest techniques and tools and even cooking up DIY solutions in her kitchen, Huda is thrilled to launch WISHFUL with her own solution to lackluster skin, the Yo Glow Enzyme Scrub. Huda has debuted her skincare brand with this hero scrub thanks to its transformative powers that give glowing, healthy skin, and she knows what a powerful confidence boost that can be!


Anyone that follows Huda Beauty will know of her fruity obsession with pineapple and its exceptional properties, which led her to cook up a powerful concoction of fruit extracts and chemical ingredients that give exceptional results. The dream was brought to life in South Korea, the epicenter of new beauty technology, where Huda worked with a team to create a unique combination of three different exfoliating techniques in just one gentle scrub. The lightweight, milky Yo Glow Enzyme Scrub offers a three-in-one solution that combines enzymes, acids and physical exfoliation for a magical, glowing finish. It doesn’t use abrasive beads or particles, which means it’s kind to your skin – so go and get yo’ glow on!


Key Ingredients:

Papaya Fruit Extract – Known to smooth and increase skin clarity leaving a radiant glow

Pineapple Fruit Extract – Helps to gently exfoliate, reduce dark spots and soothe skin

BHA & AHAs – Alpha hydroxy acids and beta hydroxy acids that help to exfoliate dead skin cells, reduce dark spots and even skin texture and complexion

Soft Physical Exfoliants – gently removes dead skin cells, evens skin texture and complexion


How to use:

  1. Once or twice a week, use a generous amount on clean, dry skin.
  2. Gently massage the scrub in circular motions across the face and neck, rolling and sweeping away dead skin cells and impurities
  3. Rinse well with warm water and gently pat the skin dry
  4. Put on sunglasses to protect your eyes from the exceptional glow your skin now radiates.