Egoist Beauty is a professional quality brand that’s growing fast. Their nail and eyelash-extension products have been formulated to the highest standard and people are taking notice! This year they were nominated for Hi’s Most Stylish Lash Bar. This success is down to Egoist Beauty’s dedicated founder, Jolanta Boruszek, who hand-picks and tests all products.

Jolanta is passionate about beauty. She has reached all her goals within the industry and now not only is she an accomplished, well-known eyelash technician and trainer, she’s also a successful business woman. In fact, Jolanta has been nominated by Network Cork and Enterprise Cork as Business Woman of the Year for 2018 and she and her team, along with their innovative techniques, have been showcased at national and international-standard levels.

What attracted you to the industry?

Passion for the beauty industry and for creating something new!

How did you get to where you are today?

I think, hard work, perseverance, motivation, self discipline and optimism, imagination, vision – because everything begins from the idea – respect for people, gratitude.

What do you love most about what you do?

I love creating something new. It’s like exercise for my mind! And I love to work with people with good energy.

What the most difficult part of what you do?

I think I worry about cash flow the most and nothing else because I love challenges!

What is the best piece of style advice you’ve ever received?

For me the best is: “No matter what happens, you will always be with yourself, so you might as well enjoy the company,” said Diane von Frustenberg. Truly like yourself. When you feel confident and you are good to yourself, you look and feel good.

What’s the best piece of style advice you can pass on?

I think the name of my brand is answer: Egoist. It’s good to take a care of yourself and to be sometimes egoistic. First, we need to take good care of ourselves, then we are ready to help others. Being confident is always in style.

Who is your style icon and why?

My style icon is Diane von Furstenberg. Because she is always classy and elegant.

Who is your business icon and why?

I have a few:

  • Richard Bradson because he is brave, optimistic, he has good energy, family values, and respect for others.
  • Diane von Furstenberg. She has great imagination. She is optimistic, funny, brave, smart. She can find herself in every situation.

And more, like Amancio Ortega Gaona (ZARA), Jay- Z, Coco Chanel, Jennifer Lopez, Henry Ford, Brian Tracy, Warren Buffet, Walt Disney.

What plans do you have for your business over 12 months?

I applied for micro-finance, so from January I would love to increase the list of my nail and lash products. I would love to have everything that my clients need and more. In the future, I would love to start creating our own trends as well! At this moment I’m a lash instructor and selling eyelash products to professionals but from next year we will start teaching how to apply polly gel on nails and start selling starter kits and products. Im renting a place on Paul Street in Cork, but I’m planning to open my own shop with my brand in Cork. In the future, in Dublin as well!

In five years, I hope to start selling my products abroad as well, online – we already have clients from Germany, England, Spain – but I would like to increase these sales.

How do you stay motivated?

I stay motivated by trying everything new and achieving my plans step by step. If I fall, I don’t think about it for too long, I just try something new in different way or prepare myself better and try again. But if everything is going good it motivates me as well, because I think then if we can do this one time, that’s means that we can do it again or go for more!

Egoist Beauty
27-28 Paul Street, Cork
087 761 2393