A UNIQUE FORMULA: LIGHT COVERAGE WITH AMAZING STAYING POWER
Teint Idole Ultra Wear has been an essential in women’s lives for more than twenty years. Long-lasting and comfortable, with instant full coverage, its formula has been continuously improving as it pushes the boundaries of perfection in its perpetual quest for the best possible way to respond to women’s needs.
The latest challenge? To continue delivering Teint Idole Ultra Wear’s acclaimed benefits with a new light-coverage formula – a goal achieved through Teint Idole Ultra Wear Nude.
Its weightless and breathable texture provides a second-skin finish together with maximum staying power. Designed for the woman who wants a “no makeup” look and needs an effective formula that works hard from dawn to dusk. Teint Idole Ultra Wear Nude boasts a wide range of shades, with light matte coverage for up to 24 hours and a result that looks like your own skin.
A true urban must-have, Teint Idole Ultra Wear Nude rises to all your challenges and resists the ravages of daily life, such as temperature changes and oxidation caused by pollution
Handy and convenient, its on-the-go packaging is suited to any woman’s needs and specially designed to slip into a handbag or travel case fuss-free.
From a business lunch to a tête-à-tête over dinner, Teint Idole Ultra Wear Nude boosts a woman’s self-confidence from morning to night by revealing her perfect complexion all day long.
A COMPLEMENRATY OFFER TO ADDRESS ALL COVERAGE NEEDS
Over the years Lancôme has brought the art of shade matching to the next level with its pioneering expertise in facial care and cosmetics, along with its mission to respect a woman’s skin tone. Lancôme offers a foundation that features both light coverage and 40 shades to match most skin tones. Now you can finally achieve that skin-like finish and show your true colours.
The perfect complementary duo, the beloved Teint Idole Ultra Wear and Teint Idole Ultra Wear Nude give women the option of alternating between full and light coverage without losing Teint Idole Ultra Wear’s distinctive qualities: an impeccable matte finish and 24 hours of staying power.
With more and more women embracing the “no makeup” look, the need for greater attention to the skin’s natural beauty has grown. Now more than ever, women are ready to show their true colours and reveal their natural complexion. And Teint Idole Ultra Wear Nude is here to help!
SHOW YOUR TRUE COLOURS
Propelled by the desire to celebrate women in all their diversity, Lancôme has chosen to break the rules and unveil a new campaign. For this, it had not one but all three of its ambassadors photographed by Mert Alas and Marcus Piggott. With their different origins, nationalities and ages, Penélope Cruz, Lupita Nyong’o and Lily Collins embody the diverse faces of Lancôme women.
What do they have in common? They are modern, inspiring, genuine women. Confident and true to themselves, they are a source of constant inspiration. They have strong convictions and take the stand with a commitment that knows no boundaries: show their true colors, affirm them, make them last and share them.
Lancôme has also gathered some key influencers with empowering communities.
Let’s discover a generation of women for whom anything is possible:
Lancôme’s global muse Chiara Ferragni (@chiaraferragni), an entrepreneur, most powerful fashion influencer and new mother, whose success has made her an example and role model for others;
Kelsey Simone (@k.els.e.y), is an American Influencer who started her YouTube channel in 2013.Since then she’s become well-known and loved for her beauty and style tutorials;
Manal (@chinutay), from nursing to entrepreneur and beauty vlogger she continues to demonstrate her care for others;
Flora Coquerel (@floracoquerel), the French beauty influencer and model, who is deeply involved in her own charity organisation Kelina.
They share a sense of freedom and confidence with the people that love and follow them, while at the same time delivering a clear message: a perfect complexion has never been easier to achieve.
And they’re not alone. Because beauty has many shades, voices and faces, Lancôme has asked 45 women, each representing a different shade of the Teint Idole Ultra Wear palette, to embody its new campaign. More than ever before, Lancôme is inviting women to stand for what they believe in. These are the women whose skin Teint Idole Ultra Wear Nude empowers to be its best in everyday life. With their enhanced and even complexions, they can now affirm themselves and together show their true colours:
Because women are Lancôme’s idols!