On Tuesday 10th October 2023, Living proof held their first Irish event at Eden One in Dublin. The aim of the event was to put the Living proof Perfect hair Day Dry Shampoo to the test. The Perfect hair Day Dry Shampoo contains fast-absorbing powders to soak up oil and sweat. The patented Healthy Hair Molecule helps you remove the powder with your fingers (and all of the oil that’s been soaked up), leaving hair clean and residue-free.
The Living proof team organised two different exercise classes for the guests to attend, the morning class being spinning and the afternoon class was Bx1, similar to a boxercise class. Before each class, guests were welcomed by the team and received a complimentary coffee with ProCoffee. The group then gathered for 20 minutes of education about the brand with Tytti Noir Garage, global educator for Living proof, where the main focus was the science behind the Living proof Dry Shampoo and a demonstration of how to use the product correctly.
Before the class, each guest was assigned their designated locker where they received a complimentary goodie bag, individually hand picked by the team, with a range that suits their specific hair needs. Then the guests used the dry shampoo before attending the class of their choice. After the work out classes, the Eden One team welcomed the guests to a reserved area for their well deserved lunch! Tytti also chatted to the groups and answered any hair related questions and queries.
The event was a great success, and the guests thoroughly enjoyed the educational aspect and the workout classes. Some even emphasised that they saw fantastic results from the dry shampoo, with one guest saying that they have “never come from a gym class not needing to wash their hair until using the dry shampoo”. A dry shampoo that mimics the benefits of washing your hair and leaves your hair feeling and smelling clean!