L’Oréal Paris, the #1 global beauty brand, proudly announces legendary performing and recording artist Céline Dion as the brand’s newest spokeswoman.

Céline Dion is one of the most celebrated and admired women in the world – a true icon who is close to her fans. Beyond her powerful voice and unstoppable stage presence, Céline Dion is a woman of substance known for her renowned accomplishments and extraordinary personality. Resilient, self-confident, unapologetic, generous and humble, she is the ultimate symbol of female empowerment and a true woman of worth.

Speaking about the new partnership, Celine said:

“I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves.”

L’Oréal Paris Global Brand President, Pierre-Emmanuel Angeloglou, was equally as positive about the new partnership:

“L’Oréal Paris has a longstanding history of supporting women in their journey to fulfill themselves according to their own rules and desire. Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive. Céline Dion is a woman of innate self-worth – following her heart to achieve success, challenge stereotypes and trailblaze the path for so many other women – and fully embodies our brand mission of ‘Because I’m Worth it'”.

With Céline Dion’s long-standing Las Vegas residency coming to an end this June, it is only the beginning of a new chapter for the celebrated star. As she continues to not only further cement her status as a beauty and fashion icon and social media sensation, she is also set to release a new, highly anticipated album later this year.

The 51-year-old will make her debut for L’Oréal Paris in Excellence Hair Color advertising. Shot in the heart of Paris, the light-hearted television spot highlights the humorous and playful side of Céline Dion.

Céline Dion’s Excellence Hair Colour television spot premieres worldwide later this year.