To add to the existing range of Eternity Rings on offer, Chupi is excited to announce seven new additions. Eternity Rings have been worn and adored for thousands of years as symbols of eternal love. Whether worn as a wedding band, to celebrate a moment or as a declaration of self love, how you choose to wear your eternity ring is up to you. Chupi has reimagined these precious rings to honour love in all its forms and mark those precious moments. 


Launching on August 23rd, the Stars in the Sky Eternity Ring collection  is a unique design for Chupi. The diamonds are set like stars in the  sky, twinkling in a row like a never ending celestial constellation. The diamonds are set interspersed with tiny gold dots on a polished gold 

band. Chupi was inspired by the idea of secret meanings, so you can choose whether each diamond represents a moment in time, a decade of your life or the people you love. Depending on your preference, choose from a three, four or five diamond eternity 14k gold ring. 


The  second drop of eternities are the Tomorrow Black Diamond, 

Classic Diamond and the Lab Diamond Ring, all classically  effortless in their own way. These timeless pieces are set  halfway round and held in a polished gold band. Celebrate yourprecious moments with these eternity rings that are available from August 30th. 

To complete the range, a more unconventional alternative to the traditional eternity ring is our Follow Your Path Baguette Diamond  Eternity Ring which is designed to honour life’s imperfect journey. The  angled baguette diamonds are interspersed with round brilliant cut diamonds that reflect the road we walk where we celebrate love, hope and everything in between. Available online and in store from the 6th of September. 

Speaking about the launch, CEO and Creative Director Chupi Sweetman says, “Eternity marks the biggest moments in our lives; of love, hope and every moment in between. Whether you are celebrating your first year of marriage or honouring your own bravery in following your path. I am so excited to introduce our new collection this August.” Our Eternity rings are designed to be worn alone or stack beautifully alongside your own collection. Designed and handcrafted in Ireland, every piece we design pays homage to our homeland’s heritage of craftsmanship. Book an appointment with one of our jewellery consultants or shop the new collections online from August 23rd in store and online at 


Tomorrow Black Diamond Eternity Ring – €1,589.00 

Tomorrow Classic Diamond Eternity Ring – €2,289.00 

Tomorrow Lab Diamond Eternity Ring – €1,589.00 

Follow Your Path – 6th September Launch

Follow Your Path Baguette Lab Diamond Eternity Ring – €2,789 


Book appointment: 

Book a consultation with a jewelry expert in store at Powerscourt Townhouse, shop online at or book a virtual appointment. Their  virtual appointments are relaxed, personalised video calls with a member of our team from the comfort of your home. All you need is your phone or your computer and around 30 minutes. You can schedule your virtual appointment at a time that works for you. Book here: 


The passion that has underpinned Chupi’s first successful  decade in business stems from Founder and CEO Chupi  Sweetman, who believes fervently that we can each tell our own story through the jewellery we wear. This pioneering and philanthropic leader has disrupted the 

industry: Chupi is a digital-first luxury brand operating a borderless business model whilst making each and every  piece of its jewellery in Ireland. Being part of a better future for both the planet and its people is also of paramount importance. 


After a decade of working for the giants of commercial fashion – including TOPSHOP at the height of its success – Sweetman founded her eponymous jewellery line in 2013, building her business and committing to a culture of  kindness, care, innovation and continuous improvement. 

Since then, her creative and strategic vision has scaled Chupi from a one-woman operation to a luxury jewellery  brand that sells into more than 70 countries worldwide. 

Part of the coveted EY EOY Alumni and a Lead Entrepreneur on the KPMG Enterprise Ireland backed Going for Growth program, Sweetman is one of Ireland’s leading female founders and is regularly featured in the press. 

“Chupi has grown with me. I always knew I wanted to create pieces of the future, but it took me time to find my voice. I’ve found it in our community, who look to us to mark some of the biggest moments in their lives. We’re taking the best of that, who we are, forward, and want to take people with us on that journey. That next chapter.” Chupi Sweetman