Our smartphones and tablets might be convenient, but aside from the fact that they’ve actually been proven to cause us aches and pains they could also be giving us wrinkles.

The phenomenon is being referred to as “tech neck” and originally describes the horizontal wrinkles that develop along the middle of the neck as a result of regularly looking down at phones, computers, tablets or other devices.

Of course, our phones aren’t solely responsible for the development of wrinkles or creases on our necks (we also tend to look down when reading, for example). It’s more about the constant bending of our necks.

“If you think about it, if you’re folding your neck down, you’re creating a folding of that area which is  what creates those lines.

No matter how healthy your face looks, your neckline can tell a different story. That’s because neck skin is thin, delicate, and more vulnerable to sun damage, photosensitisation from fragrances, and the wrinkle deepening motion of looking down at your devices. It also loses strength and flexibility with age while neck muscles weaken underneath. These factors can exacerbate the appearance of lines, creases and sagging.
Enter NECK FIT CONTOUR SERUM, your neck’s best personal trainer. This lightweight, roll-on serum immediately tightens skin, and tones it over time, for a more visibly lifted and sculpted appearance.
Neck Fit Contour Serum takes on wrinkles and creases with high-performance Flex Lift Contour Technology, which acts like invisible mesh to provide a visible lifting and tightening effect. It also smoothes fine lines and helps protect skin against pollution, which can lead to premature signs of skin aging.
 • Rye Seed Extract works with a novel Palmitoyl Tripeptide-42 and Rambutan Extract to deliver Retinol-like results, visibly smoothing, firming and toning skin.
• Resurrection Plant-inspired polysaccharide helps strengthen skin’s moisture barrier for a smooth, even appearance.
• Griffonia Seed Extract provides antioxidant defense to help safeguard results against free radicals.
Directions: Turn applicator ON. Tilt chin up and roll applicator over entire neck, from the the décolleté up to the jawline. Gently squeeze tube to dispense the serum while rolling. Return the applicator to the OFF position and continue rolling it in an upward motion over the skin to massage in the serum. Keep Chin up until Serum dries and follow with moisturiser or SPF. Use morning and night.
Neck Fit Contour Serum comes with personalised neck workouts to help sculpt your neck’s appearance from both the inside and the outside. While Neck Fit Contour Serum trains your skin to look tighter and more toned, you can train your neck muscles to appear longer, leaner and more contoured – complete with guidance from a Dermalogica skin therapist. It launches today and retails at €89.00
To get your personalised workout routine, visit neckfitcontour.com