Dubbed the go-to brand for Dental Care, Polished London was developed in London in 2015 with the aim to create a cruelty-free, vegan and luxurious answer to Oral Care and Teeth Whitening. Having fast become a celebrity go-to, used by Joe Swash, Michelle Heaton and Bianca Gascoigne among many more, and featured on This Morning as well as in Cosmopolitan, Hello, Glamour Magazine, Polished London is excited to launch in Ireland.


Polished London are dedicated to bringing innovative dental products to consumers by sourcing the finest ingredients that are stringently tested, safe and compliant to UK and EU regulations, resulting in a loved and trusted brand that are distributed to dentists, pharmacies and salons across the world. They aim to create amazing products that actually work, offering a new and exciting way to care for and whiten your teeth at home or on the go. 


Founded by Debbie Sleeman while she was working as a Cosmetic Teeth Whitening Specialist on Harley Street in London, Debbie discovered that her clients sought an effective product they could use at home in order to prolong the longevity of their freshly whitened teeth. Despite vast research, Debbie struggled to find any safe, non-peroxide teeth whitening products that worked and complied with strict EU regulations, let alone anything she actually really liked. This is where Debbie decided to look at creating her own teeth whitening range under the Polished London brand name. When speaking about her Irish Launch, Debbie say’s “We are overwhelmed by the support and positive feedback Polished London has received and we are so excited to launch into Ireland. We have a strong Irish customer base and cannot wait to see our products available in salons and pharmacies across the country. We truly appreciate everyone that has been so kind to us over the years. We are always working on fun & innovative products to bring to market. We have lots of exciting new launches still to come, we are only just getting started! We cannot wait to share what’s to come with our customers and continue to grow the brand. This is such an exciting time for Polished London right now.”



Products in the Polished London Range include:



Teeth Whitening LED Kit €60


Polished London’s Teeth Whitening LED Kit is a key product for safe, comfortable and easy to use whitening. Combining advanced LED Dual Light Technology and enable-safe peroxide-free gel, which is developed and tested by UK Dentists, provides an effective whitening and oral hygiene treatment in just 10 – 15 minutes depending on if you choose between the Accelerated Whitening or a combined Whitening, Sterilising and Odour Reduction option. Gel refills are also available for €24. 


Teeth Whitening Strips €30


A mainstay in the Polished London catalogue, the Teeth Whitening Strips are a sell-out answer to achieving a visibly whiter smile in just 14 days, if used for 30minutes daily. These comfortable and discreet strips gently remove light stains while whitening teeth. For deeper stains, use the strips for 60 minutes per day.


Teeth Whitening Powder €31.50


Specifically formulated to remove stubborn stains caused by lifestyle chooses including tobacco, tea, coffee, red while and colourful foods, the Polished London Teeth Whitening Powder leaves you with a smooth, fresh and dentist clean feel while being free from proxied and harmful abrasives.


AloeWhite Mouthwash €10


Formulated using the finest naturally derived pure ingredients, including Vitamin E, to help neutralise the bacteria that cause bad breath, the Polished London AloeWhile Mouth Wash soothes and relieves gums, leaving the mouth extra minty and naturally clean while maintaining gum health.


Activated Charcoal Mouthwash €12


Polished London’s Activated Charcoal Mouthwash contains natural ingredients which work in tandem to create a detoxifying solution that helps to remove stains and bad breath, leaving your mouth fresh and gradually whitening the teeth.


Toothpaste Tablets €8


An essential environmentally friendly addition to your everyday regime, Polished London’s Toothpaste Tablets contain the perfect amount of “toothpaste” to clean your teeth, and are formulated to ensure no compromise to oral health. Naturally peppermint flavoured, the Toothpaste Tablets include fluoride which helps prevent tooth decay and are free from synthetic ingredients.


*Newly Released* – Bamboo Toothbrush €8


The newest addition to the Polished London family, the Bamboo Toothbrush is vegan friendly, BPA and Toxic free. Bamboo is a renewable resource, biodegradable and one of the fastest-growing plants on earth, making it an ideal material to craft an eco-friendly toothbrush.  Polished London make sure to use Panda friendly MOSO variety of Bamboo that does not use any harmful fertilisers or pesticides during cultivation.


Polished London are a firm favourite for a host of well-known names including; Presenter Joe Swash, Michelle Heaton, Model Bianca Gascoigne, Geordie Shore’s Chloe Ferry, Big Brothers Kayleigh Morris, MTV’s Rogan O’Connor and a host of influencers, including Irelands own Louise McDonnell, Sinead Hegarty, Saffron Thompson, Gemma Kennedy, Gerry Lavery and Olivia McVeigh.