Trends Beauty & Lifestyle Distribution is one of Ireland’s most fashionable and glamourous distributors of beauty and lifestyle products. Founded by a self-confessed beauty and skincare addict named Róisín Digby, this company has grown from strength to strength in just over 18 months. Róisín has turned her nose for a great product into a profitable skill and now brings some of the most exciting brands on the global market to Ireland for the first time, as well as being a leading distributor of up and coming Irish brands.

Róisín and her team aim to make sure your company has a business edge by providing your customers with the newest and most top of the range beauty and lifestyle ranges out there. But what about Róisín?

Róisín was first attracted to the beauty industry because of its ever changing and evolving nature. “So many people are coming up with fabulous new products and ranges and it really keeps the industry exciting!” And so with hard work, Róisín broke into the industry that was calling her name. “I really believe that anyone can achieve what they want, as long as they put in the hard work to reach their goal.” However, hard work is nothing without belief and Róisín is full of belief in herself and her business-baby, Trends. “The sky is the limit for my company!”

It wouldn’t be called hard work either, if it weren’t difficult. The Trends team is spread out across the country, which can be difficult when you don’t have a central hub in which to work and a team to directly bounce ideas off of and feed off each other’s energy, so at times, motivation can be difficult. But what keeps the Trends team trending toward success is their love of unpredictability in the industry. “Every day is different!”

Róisín Digby in 60 seconds!

What’s the best piece of style advice you’ve ever received and can pass on?

Be yourself. Don’t dress for trends. Stay true to you!

Who is your style icon and why?

I have to say I love Victoria Beckham! She always dresses beautifully and powerful but keeps it young.

Who is your business icon and why?

I’m a little bit obsessed with Carrie Green; every female entrepreneur should get to know her. She is amazing and so inspiring!

What plans do you have for your business over the next 12 months?

We have a lot of growth planned for the next 12 months. It’s amazing to see where we have come in the year and half since we launched, so it will be very exciting to see where the next 12 months brings us. Watch this space!

Where do you see yourself in five years?

With a very successful company in both Ireland and Europe.

How do you stay motivated?

Our amazing brands keep the whole team motivated, as they are constantly working on new lines.

What advice would you give young people who want to break into the industry?

Start at the beginning, work your way up and learn every aspect. This is an amazing industry to be part of with massive amounts of opportunity but you have to work hard and prove yourself.

Trends Beauty & Lifestyle Distribution
085 828 1813