Shin Hayes of Thinking Out Loud fame – does she really need an introduction? In case you have been living under a rock, the internet sensation, TV segment presenter and style and fashion guru has taken the nation by storm in recent years and established herself as a household name, all the while achieving what many of us dream of, a work-life balance, by being the most incredible mother and wife too!

Last week she celebrated a milestone birthday and we thought, what better time to sit down with this lovely lady and pick her brain on her success!

What attracted you to your industry?

For as far back as I can remember I absolutely adored fashion and style. My earliest memories of dressing up were with my Auntie Margaret. I think I drove her mad trying on her makeup and clothes from a very young age. My Mam never wore makeup, so raiding my Aunt’s collection was a real treat!


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When I became a mam, I threw myself into being just that, a mam. There wasn’t room for anything else. I wanted to be the best mam and wife I could possibly be! Almost 12 years and three children later, I realised that somewhere along the way I had lost my own identity. Unless a conversation involved children or the latest must-have toy, I couldn’t relate.

I still loved style and all things fashion but I believed I chose to be a mam, that’s all I ever wanted, so that’s all I could be. Looking back now, I think I was slightly deranged. All mammys are great, and I soon realised that to be the best mammy possible you need to have a little escapism from time to time. And so began Shin Hayes – Thinking Out Loud!

How did you get to where you are today?

By simply doing my own thing, not comparing myself to anyone else and loyalty. Loyalty always stands the test of time!

What do you love most about what you do?

I love having opportunities to promote my personal style through a variety of my favorite boutiques on my own social media. I also love to dress up and meet like-minded people at fashion events and right now my passion lies in interviewing and covering events with videographer Christian, aka, Geaney Production.

What is the most difficult part of what you do?

Honestly? In every industry, you’ll encounter people who are hugely competitive. There’s nothing wrong with that but on the very, very rare occasion ,and for whatever reason, their ruthlessness will try to bring you down, find fault in you. I find that difficult to deal with but I do realise, ‘you’ll never be everyone’s cup of tea and that’s okay’.

My new motto is:

“If someone hands you a scissors, cut the cord.”

Free yourself from negativity. It’s the only way!

What’s the best style advice you’ve ever received?

Wear colour; the world needs more colour.

What’s the best piece of style advice you can pass on?

Trends are great but they come and go so quickly. Stick to your own style; it’s timeless!

Who is your style icon and why?

In Ireland I absolutely adore Celia Holman Lee. She’s always impeccably dressed and gets it so right every time.


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In England it has to be Emma Willis. Girl crush!


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Who is your business icon and why?

Maeve Dennehy! That girl took a leap of faith six years ago, decided she wanted a complete career change and opened Love Cherish boutique in Charleville. It’s gone from strength to strength, has won several prestigious awards and no-matter what life has thrown at her along the way, she keeps going. She loves her business and it shows. Maeve is also proof that you can be an amazing mam and also run a very successful business.

Maeve Dennehy, Love Cherish

What plans do you have for your brand over the next 12 months?

Expect lots more out and about interviews on Shin Hayes – Thinking Out Loud. I also have a few surprises in store so keep an eye out…

Where do you see yourself in five years?

Expect to see me presenting on one of our national TV networks. Now that would be nice. Dream big!

How do you stay motivated?

If you love what you do, you’ll self-motivate, that’s important. That said, my children and husband, without sounding like a complete sap, motivate me every single day to be the best version of me I can possibly be.

What advice would you give young people who want to break into the industry?

No matter what industry, be it fashion, presenting, modelling, surround yourself with good, solid people and you can’t go wrong. I did. They’re the ones who will silently pick you up if you happen to fall. They will also be the ones who clap loudest when you win. Choose your tribe wisely!

Shin Hayes – Thinking Out Loud
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