Skin Proud the cult Gen Z skincare brand is pleased to announce its latest expansion, joining Dunnes Ireland in August 2023, following the Summer 2023 refresh and renovation of their beauty department. Skin Proud proudly advocates what Gen Z want and look for in a brand; high performance, balanced skincare at an affordable price point, powered by an optimum combination of clinically proven actives and skin loving natural ingredients and proudly suitable for all skin types.

As part of the expansive Dunnes Ireland beauty portfolio, Skin Proud brings their affordable and inclusive selection of best-selling products, including TikTok viral favourites Serious Shade, Frozen Over and Face Melt, bestsellers Velvet Cloud, Detox Tonic and Sorbet Skin.

Skin Proud continues its rapid global expansion, marking Dunnes Ireland as the next retailer that the brand has partnered with and added to their roster.

Skin Proud is here to empower. We’re building a community that celebrates uniqueness and champions being proud of the skin you’re in. We’re on a mission to deconstruct traditional beauty standards with the power of #teamproud. Proudly formulated with the optimum combination of clinically proven actives and skin loving natural ingredients, Skin Proud’s deliciously sensorial products deliver visible results while encouraging you to practice an attitude of gratitude and celebrate what makes you, you. We know that every skin type is unique, so we’ve developed six proud families that you can mix, and match based on your individual needs; offering a straightforward, easy-to-navigate approach to skincare.

We’re thrilled to see how quickly Gen Zs have fallen in love with Skin Proud. Our partnership with Dunnes helps us further expand our retail footfall and reach new customers across Ireland. We are beyond excited to welcome them into our ever growing super engaged #ProudCrowd community and provide them with products that are affordable and easy to use which are gently formulated with results driven, science led and natural ingredients that are suitable for all skin types. We will be introducing new customers to our TikTok viral favourites and bestsellers. As the brand continues its rapid growth, we’re proud to be joining Dunne’s expanding beauty portfolio.” – Nora Zukauskaite, Global Marketing Director at Skin Proud

“We are excited for Skin Proud to be joining our ever-growing beauty portfolio at Dunnes following our refresh and renovation of our beauty department over the Summer. Where the Dunnes beauty department can better cater to the beauty needs of our customers who value quality products at affordable prices. This range is a fantastic addition to our beauty line up and is one of many new, exciting, and exclusive beauty brands now available instore and online at Dunnes.” – Róisín Murray, Head of Beauty at Dunnes Ireland