Irish brand Huggabubble was created by a passionate community of parents who care deeply for the wellness of children. The Huggabubble range is dermatologically tested with 99.8% natural ingredients that harness the power of mother nature to soothe, nourish and protect young children’s and babies’ sensitive skin. Free from parabens, sulphates, dyes, silicones, phthalates, petroleum, and PPG – The natural targeted ingredients include chamomile, borage seed oil, mango butter, calendula and zinc oxide, all carefully formulated to support common skin concerns including eczema and dermatitis. The product line includes Rear Rescue, a universal cream for nappy rash or any areas of inflammation, Head to Toes and Bouncing Bubble for all your child’s personal care needs and a wonderful sensory bath time ritual.


Anita Murray Founder of Be Kingdom Kind and Huggabubble comments “We are thrilled to have reached 150 stockists across Ireland this month, Irish parents are taking their infants and children’s skincare and wellbeing seriously! They want the same standards for their children as they are affording themselves. Before we put anything on our children we want to be reassured that everything is safe and comes from a reliable source. According to paediatric dermatologists up to 30% of children under the age of two have atopic dermatitis – more commonly known as Eczema. This is a condition described as an inflammatory disorder of the skin, the top layer of the skin is weakened and this allows allergens to penetrate, in fact babies natural barrier function is not fully formed until the age of two and remains approximately 30% thinner on the epidermis – so that immature skin barrier is a great deal more vulnerable to skin irritants, personal care products, chemicals and even laundry detergents. These allergens penetrate into the skin causing inflammation.


We have created a powerful and effective universal anti-flammatory salve and all our products are formulated with natural kind to skin ingredients to prevent skin irritations and to help resolve them. Understanding the difference between adult’s and baby skin can help parents understand how to help prevent irritation – from nappy rash to eczema and everything in between.


The Huggabubble range:


Rear Rescue: 


Nappy Rash Cream | 100ml 

One of the most important baby skincare products in your toolkit. Our tiny humans sensitive bottoms often need an extra bit of protection. The kind-to-skin formulas are made with carefully selected and effective natural plant extracts. Every diaper change can be nurturing and kind with Huggabubble. Apply a generous amount to clean dry skin. This universal salve has become a firm favourite for all the family and it can be used for any bites, stings, spots, lumps or bumps.


Head to Toe: 


Face and body wash | 250ml 

Gently cleansing 2 in 1, nourishing and soothing body wash with mallow and chamomile extract to protect against environmental stressors while creating the perfect bathing ritual. Our kind-to-skin formulas mean you can feel good about what you put on your little people. Allow two pumps under running water.


Bouncing Bubbles: 


Bath Bubbles | 250ml 

Our kind and delicately scented skin bubbles make bath time fun and safe for your little one’s skin! Enriched with chamomile and oat extracts to leave skin feeling soft and moisturised. Suitable for sensitive skin and formulated with skin-nourishing properties. Allow two pumps under running water to soothe both skin and senses.