Times are changing, 2018 was a year of much social change. For me, turning 40 this year will be about positive ageing. I will go on from there to do even more for social development. Inclusion is so important in society and the beauty world now needs to address older women (and men) who, thanks to the body positivity movement, are feeling more comfortable in their skin and want an environmentally-friendly alternative to brands that play a part in the damage being caused to the environment and ecosystems.
Eminence Organics products are made using wind and solar energy and a tree is planted for every product sold (10 million trees to date). The brand is consistently changing its packaging with cornstarch peanut packaging introduced in 2018.Eminence products last up to six months after opening – value for a luxury, high-end spa and cosmeceutical results-driven skincare brand – while reducing the need to buy several products in that timeframe.
Eminence always has a focus in bringing out the best skin for every age. Inclusion is Essential – Radiance at any age is beautiful.
For me personally Vitamin C and an SPF have always been the essentials for ageless beauty. Not everyone will reach for the more potent formula, however knowing that all of the ingredients are ethically sourced and organic is great news. One such product is the Citrus & Kale Potent C+E Serum. A collagen, radiance boosting and plumping product targeted to mature skin types. The bottle means there is no waste.
Fast-absorbing, advanced serum for all skin types. This potent dose of non-irritating Vitamin C is stabilised by botanically-derived ferulic acid to deliver optimal antioxidant benefits and improve the appearance of skin.
Collagen formation is boosted and skin appears firmed and plumped. The appearance of inflammation and redness are reduced, great for celtic skin. Fine lines and dehydration is reduced and further signs are prevented.
Stabilised Vitamin C (L-Ascorbic Acid): sourced from lemon and grapefruit, this potent antioxidant reduces the appearance of redness and soothes inflammation.
Sodium Ascorbyl Phosphate: Also known as Vitamin C salt, this unique form of Vitamin C remains a salt until it penetrates the surface of the skin. It is only at this point that it turns into Vitamin C, allowing the full benefits to be experienced.
Vitamin E: Sourced from avocado; delivers nutrients to the skin to improve the appearance of skin health.
Botanical Ferulic Acid: Powerful antioxidant naturally derived from the leaves of plants. Stabilises the antioxidant benefits of Vitamin C and helps it retain potency.
Leafy Greens (Kale, Spinach & Broccoli Sprouts): High antioxidant content to help improve the appearance of skin elasticity and hydration for younger-looking skin.
Citrus Fruit Oils (Lemon & Grapefruit): Tones and refreshes the skin. Additional naturally occurring Vitamin C content helps protect against the visible signs of ageing. Astringent properties help to balance oil production.
Avocado: Antioxidant that is moisturising and hydrating to relieve dry and irritated skin.
Hydrolysed Botanical Hyaluronic Acid (from grass extract): Deeply hydrating; natural substance that keeps skin looking plump to minimise the appearance of fine lines and wrinkles.
I found this to be a great illuminating product and think that you could start using it at any age but it will love thirsty skin that is 30 plus. So, mature skin is going to love this.