One year on from the biggest ever beauty launch in Ireland, No7 Future Renew continues to break new ground in skin damage reversal. The serum, containing a world-first super peptide blend which constituted one of the biggest cosmetic science breakthroughs in a generation, was tested in a cumulative clinical trial over 12 months, and is now clinically proven to deliver ongoing improvements over a year with regular use. The Future Renew Damage Reversal serum is also clinically proven to reverse visible signs of sun damage, including pigmentation, fine lines and wrinkles.
The Future Renew range, powered by a world-first peptide technology, has also been subject to ongoing research studies with the University of Manchester, making it the most extensively and diversely tested product range in the brand’s history, with more than 5,100 people across 52 trials. This includes a clinical split-face trial where 97% of women had a reversal in the appearance of multiple signs of skin damage and a new user trial where 67% of women saw a reversal in the appearance of pigmentation and dark spots.
Dr Mike Bell, Head of Science Research, No7 comments “Cumulative studies are rarely published which means that little is known about the long-term benefits of cosmetic products. This study is therefore particularly illuminating because it provides compelling evidence that the No7 Future Renew Damage Reversal Serum delivers incrementally proven results through long-term use, delivering ongoing improvements in key signs of damage over 12 months of use. Those key signs of damage include lines and wrinkles, uneven skin tone, dryness, dullness and lack of firmness.”
Irish Brand Ambassador, singer songwriter Sharon Corr said: “I am so proud to be an ambassador for such incredible products at the forefront of scientic innovation. Having religiously used the No7 Future Renew range since launch over one year ago, I can attest to the noticeable results which I am more confident in my own skin. Spending most of my time in a warm climate, SPF is a non-negotiable for me and the new No7 Future Renew Damage Protection Defence Shield SPF50 is now a staple in my make-up bag.”
The science makes global waves
The discovery of the new super peptide blend in the Future Renew range was the result of a 15-year collaboration with the University of Manchester. It was developed using cutting edge British R&D across several fields of science and technology, with scientific methods and approaches that are more akin to medical research and rarely seen in cosmetic product development. The peptide discovery work has recently been published in the British Journal of Dermatology and was presented at the prestigious American Academy of Dermatology Conference in San Diego in March 2024.
The No7 Future Renew range took the world by storm when it launched in April 2023, becoming Ireland’s biggest ever beauty launch. Since then, one product has continued to sell every seven seconds,* and the two serums are the number one and two -selling serums in the retailer.
Reverse & Protect from everyday visible signs of accumulated sun damage
The No7 Future Renew range is all about tackling visible signs of damage. With sun being responsible for up to 80% of visible skin damage, reversing visible signs of sun damage has become the holy grail in skincare, and No7’s Future Renew serum is clinically proven to reverse visible signs of photodamage, including pigmentation, fine lines and wrinkles.
It is vital that protection against sun damage is part of people’s everyday skincare regime too. As such, No7 has extended its Future Renew range with the addition of No7 Future Renew Damage Protection Defence Shield SPF50, so as well as reversing the visible signs of sun damage with the existing Future Renew range, people can protect against everyday sun damage too.
Launched on April 10th, No7 Future Renew Damage Protection Defence Shield SPF50 is a lightweight, hydrating fluid, specifically designed for everyday use all year round, so that people can protect their skin from cumulative daily UV exposure which can cause both invisible damage, and visible signs of damage. It has been carefully formulated to be lightweight and invisible, fast absorbing and shine-free so it sits easily under makeup. 40% of annual sun exposure happens outside of the summer months, thereby pointing to the importance of wearing high sun protection every day.**
Clare O’Connor, No7 Senior Research Scientist says: “While age and time are factors in skin ageing, exposure to UV light is the single biggest cause of accelerated appearance of skin damage. While the cells on the surface of our skin constantly turn over and renew, deeper within skin there are cells and proteins, such as collagen, that are incredibly long lived and can last our whole lifetime. Even short bursts of sun exposure cause damage to these cells and proteins which builds up, eventually being displayed as visible signs of sun damage such as dryness, uneven texture, lines and wrinkles, uneven skin tone and loss of firmness. No7 Future Renew is clinically proven to reverse visible signs of sun damage but, of course, it is critical to protect against sun damage too. In Ireland, we tend to think about sunscreen when we are going overseas or intentionally spending all day outside, and we are less inclined to consider it warranted for shorter exposures. That’s why we have added a lightweight, hydrating SPF50 to the No7 Future Renew range, ensuring we have a high protection product with a light texture that sits easily under makeup, and is ideal for all year round, everyday usage.”
Linda Nolan, Head of Marketing at Boots commented: “This is a major milestone in the No7 journey and a stand out moment for the Future Renew range. With the new scientifically proven claim that Future Renew reverses sun damage, and co-inciding with a new Future Renew Daily Defence SPF 50, this launch will certainly build on the great success that Future Renew has achieved in the last year. I look forward to hearing customer feedback over the months ahead.”
The No7 Future Renew range, including the new Future Renew Damage Protection Defence Shield SPF50, is available now at most Boots stores and online at Boots.ie
THE FUTURE RENEW RANGE
No7 FUTURE RENEW DAMAGE REVERSAL SERUM 50ml – €54.99
No7 Future Renew Serum is clinically proven to reverse visible signs of sun damage. The serum contains the super peptide blend, as well as niacinamide, hyaluronic acid, vitamin C, mulberry and hydrolysed rice proteins.
**NEW** No7 FUTURE RENEW DAILY DEFENCE SPF50 50ml – €32.99
No7 Future Renew Damage Protection Defence Shield SPF50 has been carefully formulated to be fast absorbing and to leave an invisible, shine-free and light finish so it sits easily under makeup without any pilling. In user trials, 93% of people agreed it has a lightweight, invisible application. The product also contains peptides and sodium hyaluronate and helps protect against visible signs of damage.
No7 FUTURE RENEW DAMAGE REVERSAL SPF40 DAY CREAM 50ml – €44.99
A richer formula than the SPF50, No7 Future Renew Day Cream is proven to protect against UV, targeting visible signs of sun damage, such as the feeling of dryness and loss of elasticity. It contains SPF40 for sun damage protection, No7’s super peptide blend, an antioxidant blend, niacinamide, hyaluronic acid, vitamin C and rice proteins. It intensely moisturises the skin for up to 72 hours, and within 1 week of use, users reported brighter, healthier, more supple skin.
No7 FUTURE RENEW DAMAGE REVERSAL NIGHT CREAM 50ml – €44.99
No7 Future Renew Night Cream is expertly formulated to support skin’s natural self-repair process while sleeping and reverse visible signs of skin damage.It contains the super peptide blend, along with other key nourishing ingredients including shea butter, niacinamide and hyaluronic acid.
This night cream helps reverse the appearance of uneven tone and texture, dry skin and lost elasticity. It deeply moisturises for up to 72 hours, and delivers instant results with more nourished, softer and smoother skin. In as little as one week, users reported their skin felt supple and texture more even.
No7 FUTURE RENEW DAMAGE REVERSAL EYE SERUM 15ml – €32.99
The skin around the eyes is thinner and more delicate than elsewhere on the face, meaning it is more susceptible to damage. Expertly developed for the delicate eye area, No7 Future Renew Eye Serum reverses visible signs of skin damage in 8 weeks. In addition to No7’s super peptide blend, the eye serum also contains hyaluronic acid, niacinamide, vitamin C, an antioxidant blend and rice proteins. In one week, the appearance of fine lines is reduced, and after four weeks, the appearance of wrinkles and puffiness is reduced, and skin tone looks more even.