Hi Style Best Beauty Buys Winners 2026 – Eyes
From bold, smoky eyeliner and fluttery lashes to perfectly defined brows, your eyebrows and eye makeup can totally transform your face.
This year’s picks include everything from high-impact mascaras and richly pigmented liners to brow serums and wispy lashes – all tested and loved by the Hi Style team and this year’s testing group.
Here are our winning picks for everything to do with eyes and eyebrows, from everyday essentials to luxe indulgences!
Best Mascara (Lengthening)
Max Factor 2000 Calorie Long Lash Era Mascara RRP €13.99
Max Factor’s 2000 Calorie Long Lash Era Mascara has the power to elevate both how you look, and how you feel. Unlike traditional wax-based mascaras that coat lashes in heavy heavily, often leading to a ‘clumpy’ look, the Long Lash Era formula utilises polymer-based tubing technology.
Upon application, the mascara creates 360 degree “tubes” around each individual lash. Providing dramatic length and smudge-proof wear that lasts all day, this mascara will be a game changer in your beauty bag.
Best Mascara (Volumising)
Bellamianta Lash Illusion Tubing Mascara RRP €23.99
Delivering mega volume, gravity-defying curl, and all-day definition in a formula that feels as weightless as it is powerful.
Packed with Vitamin E, Pro-Vitamin B5, and natural waxes, this mascara is designed to strengthen, condition, and protect, giving you full, fluttery volume while keeping lashes healthy and nourished.
The silicone-free, lightweight formula uses tubing technology to coat each lash in a flexible, lengthening tube to deliver a natural lash-extension look. Unlike traditional mascaras, this innovative formula wraps around each lash for incredible definition and volume. When it’s time to remove, the tubes slide off easily with warm water – no rubbing, no panda eyes, just perfectly conditioned lashes.
The long-wearing, waterproof, and smudge-proof formula ensures lashes stay flawless, delivering lasting definition without the need for touch-ups. Available in three stunning shades – Classic Black, Warm Brown, and Chic Burgundy – there’s a perfect match for every mood and occasion.
Best Lash Serum
Lerelle Beauty Lashes2Love Fullgrowth Lash Growth Serum €26.99
Lashes2Love Lash Growth Serum was introduced to offer a results-driven yet considered approach to lash care, supporting the natural eyelash growth cycle while helping improve lash length, strength, and overall appearance over time.
The serum works by nourishing the lash follicle and strengthening the hair fibre, helping to encourage growth while reducing breakage and lash fallout. With consistent use over 8–12 weeks, lashes appear longer, fuller, stronger, and darker in appearance, creating a naturally enhanced look without the need for extensions or false lashes.
Formulated with carefully selected peptides and active ingredients such as wheat germ extract, soybean germ extract, and baicalin, the serum supports lash regeneration and resilience, helping lashes better withstand daily stress from makeup, cleansing, and environmental factors.
Best Eyeliner (Gel/Cream)
Trinny London Line2Define €30
Defining your eyes in the right way has the power to lift the whole face, and this modern, intensely pigmented retractable eyeliner is crafted to bring instant and effortless definition.
Ultra-creamy on application but smudge-proof once set, these eye-opening liners come in six universally flattering shades, offering you the option to go neutral, or be fearless and dial it up.
Best Eyeliner (Liquid)
KASH Beauty Duoflex RRP €22.00
Featuring a precision eyeliner pen and a unique eraser, this dynamic duo is your ticket to mastering the fine art of winged eyeliner like you have never imagined.
With just one swipe of the liquid liner, you can unleash razor-sharp lines, without the fear of messing up. The Duoflex’s unique eraser end is poised to rescue you from any makeup mishaps. Made a tiny slip-up and feel like you’re facing the daunting task of starting all over again? Fear not, simply glide the eraser over the offending line, and watch as it disappears, leaving your masterpiece flawless and razor-sharp.
But what truly sets the Duoflex apart is its versatility. Beyond the perfect wing, this liquid eyeliner is your go-to for endless creativity. Experiment with graphic liner designs, intricate details, or sultry smoked-out effects – the possibilities are as limitless as your imagination with the help of the spell-binding, miraculous eraser.
Whether you’re going for a subtle flick or a bold statement wing, the highly- pigmented, waterproof formula delivers unparalleled accuracy and intensity, leaving you with a look that commands attention.
Best Eyeliner (Pencil)
KIKO Milano Smokey Eye Pencil €9.99
KIKO Milano Smokey Eye Pencil is a soft and highly blendable pencil designed to define the lash line. It creates an even, buildable line that enhances and defines the eyes with deep colour that glides on smoothly. The silky texture allows for effortless application and can be easily blended using the built-in brush to create a smoky eye effect.
Best Brow Gel
Bellamianta Brow Serum €22
A clear, high-performance formula that delivers slick, flexible hold while actively supporting brow health. It lifts, shapes and sets without stiffness or flakes, powered by skincare-grade ingredients that condition and strengthen every hair.
Infused with Biotinoyl Tripeptide-1, Glycerine, and Pro-Vitamin B5, this formula works hard while your brows steal the show. Biotinoyl Tripeptide-1 helps to promote fuller, healthier-looking brows with continued use, Pro-Vitamin B5 brings softness and flexibility, and Glycerine draws in hydration to keep every hair smooth, conditioned, and flake-free.
The result is styling with backbone – no stiffness, no residue, just stronger, sleeker brows that stay in place and look better over time. The custom dual-length spoolie makes sculpting a no-brainer – the longer bristles sweep through and coat with ease, while the shorter edge grabs every little hair for sharp, clean definition.
Whether you’re going for big, brushed-up drama or neat, laminated polish, the finish stays flake-free, crunch-free, and locked in all day.
Best Brow Pomade
LA Girl Brow Pomade RRP €12.50
Bold definition. Effortless shaping. All-day hold.
Brow Sculpt Cream Pomade is a long wearing, water resistant formula designed to define, shape and perfect brows with precision.
Whether creating bold statement brows or soft hairlike strokes, the creamy gel texture glides on smoothly and sets in place for a polished finish that lasts without fading or smudging.
Highly pigmented yet buildable, it allows you to sculpt, fill and refine with complete control, from natural definition to full glam.
Best Brow Serum
Lerelle Beauty Brows2Love Brow Growth Serum €26.99
Lerelle Beauty Brows2Love Brow Growth Serum was created to support naturally fuller, healthier-looking brows through a results-driven yet gentle approach to brow care.
This Brow Growth Serum was introduced to offer a more accessible and considered approach to brow care, supporting the natural brow growth cycle while helping improve brow density, strength, and overall appearance over time.
The serum works by nourishing the brow area and supporting keratin production within the hair fibre, helping to encourage new growth while strengthening existing brow hairs. With consistent use, brows appear fuller, stronger, darker in appearance, and more naturally defined, without the need for makeup, dyes, or permanent treatments.
Designed for ease of use and long-term brow health, Lerelle Beauty Brows2Love offers a transparent and accessible solution for women seeking expressive, well-framed brows through targeted care.
Best Brow Tint
Sadies Secrets At-Home Eyebrow Tints €29.99
The At-Home Eyebrow Tint has become a firm favourite among customers of all ages, including Laura Dowling, who praised the product for giving brows a “naturally full look that doesn’t appear painted on”.
Loved for its premium no-rinse formula, it instantly covers grey hairs while gradually building a soft, natural tint over time. Available in four shades, it delivers salon-quality results from the comfort of home.
Best Eye Shadow
INGLOT Freedom System Twinkle Eyeshadow €11.00
The Twinkle eyeshadow formula delivers an intense, luminous shimmer. This shade contains light-reflecting particles that create a multi-dimensional glow, making it perfect for highlighting the inner corners or adding a dazzling effect across the entire lid.
It can be applied dry for a subtle radiance. The fine shimmer particles form a mirror-like glow that remains in place all day without fallout or migration. This formula blends beautifully with INGLOT’s Sparkling and Soft Matte shades.
Best Eye Shadow Palette
Trinny London Stacks RRP €24 (each)
Stacks (from €24 per pot), are Trinny London’s portable cream-based colours for eyes, lips and cheeks. Highly pigmented and buildable, each pot clicks together into a customisable stack, allowing you to create a personalised makeup wardrobe in one compact format – ideal for everyday use or on-the-go touch-ups.
Best False Lashes (Individual)
Angel Lash Full Lashes €11.11
Designed by professional makeup artist, Aoife O’Connor, these luxury high quality soft fluffy lashes were created to suit all eye shapes and preferences. Worn by Maura Higgins at the Pride of Britain Awards and Milan Fashion Week, they are also loved by Hollie Flynn, Molly Maes makeup artist and used by other celebrity artists.
Best False Lashes (Strip)
BPerfect X Annalivia – Cluster Lash Kit €29.95
Create flawless, customisable at-home lash extensions with the BPerfect x Annalivia Cluster Lash Set. Designed to give you effortless, salon-inspired lashes in minutes, this kit features ultra-soft, wispy lash clusters that blend seamlessly with your natural lashes for a lightweight, natural-looking finish.
Each cluster is delicately pressed onto a fine band for easy application and ultimate comfort, allowing you to build your desired look – from soft and subtle to full and fluttery.