Giorgio Armani amplifies its iconic LIP MAESTRO liquid lip color range with the LIP MAESTRO MEDITERRANEA collection, with six new shades inspired by the sun-flecked colors of the Mediterranean.
Taking the LIP MAESTRO palette to a total of 42 velvet-matte tones, the LIP MAESTRO MEDITERRANEA collection offers a captivating interpretation of LIP MAESTRO’s signature luminous matte finish. The six new shades are infused with refined pearl pigments, that bring a subtle, light-capturing effect, echoing how the sun sparkles on the sea’s surface.
SUNLIT SHADES, INSPIRED BY AN INCOMPARABLE LIGHT
The LIP MAESTRO MEDITERRANEA collection takes inspiration from the Mediterranean’s flattering, shimmering light, and the natural color palette created by the warmth of sunlight. Alive and vibrant, these striking colors are energized by the sun and the sea breeze to flatter every summer skin.
Inspired by the passion for nature and the elements, alongside the raw beauty of the Mediterranean island of Pantelleria, Giorgio Armani’s unique vision of color creates a palette of modern yet classic tinted neutrals, tonal brights, and warm and deep hues. From the tan-browns and beiges of the seashore’s rocks and stones to the nuanced, lit-up tones of the sky, these colors pay tribute to the beauty of the Mediterranean.
The 6 LIP MAESTRO MEDITERRANEA shades:
BEIGES: #109 TAN / #110 BRONZED
REDS: #215 SUN / #216 MEDITERRANEA
PINKS: #531CRUISE / #532 GLOW
A REVOLUTIONARY, VELVET-MATTE LIP COLOR
Keeping the iconic LIP MAESTRO formula untouched, LIP MAESTRO MEDITERRANEA offers an innovative twist. The collection is infused with refined, subtle pearls that have the effect of capturing light. Lava-like black pearls create a strong depth of tone, while intense navy pearls lend a vivid radiance. Glowing red pearls bring an intensely glamorous look, and sparkling gold pearls create a unique luminosity.
To achieve LIP MAESTRO’s truly saturated yet luminous lip color, Giorgio Armani has created a revolutionary backlighting technology. Instead of a rigid, interconnected polymer chain, the formula is composed of a network of bouncy, soft-focus, and supple gel spheres, that roll and morph with every lip movement, creating a perfectly seamless color and an unprecedented soft and fluid sensation. Never flat, the LIP MAESTRO shades appear to emanate radiance.
Another integral element of LIP MAESTRO’s radiant matte result is the formula’s Color-fil technology™. This process weaves the pure pigments together with the lightweight textures, to reveal shades that are luminous and never dull, and that adhere to the lip with a weightless film.
EVOKING THE BEAUTY OF THE MEDITERRANEAN
The evocative LIP MAESTRO MEDITERRANEA campaign, lensed by photographer Mikael Jansson, pictures model and Giorgio Armani beauty faces Greta Ferro and Madisin Rian against the backdrop of the Mediterranean’s glistening light. They wear LIP MAESTRO MEDITERRANEA’s nuanced shades, each of which conjures the region’s sparkling, ever-changing colors. In the accompanying campaign film, these captivating hues are portrayed in the coastal landscape’s sea, sky, and warm, sunlit terrain. Each scene captures the beauty of LIP MAESTRO MEDITERRANEA’s flattering, natural, and shimmering tones.
Giorgio Armani International Make-Up Artist, Linda Cantello
“Inspired by the flattering, warm light of a summer sunset, these shades are the perfect holiday accessory, on the beach or off.”
Available from June at Brown Thomas Dublin – Grafton Street and Dundrum Town Centre, Limerick and Cork and from www.brownthomas.com