LIP POWER is Giorgio Armani’s recently introduced long-wear, vivid colour lipstick that does not compromise on comfort. Introducing eight new, luminous LIP POWER shades, exclusively crafted by revisiting the shades’ formulations. These eight new shades span non-dull nudes created to suit different skin tones, to bright shades that convey an uplifting intensity. With the addition of these eight tones, the LIP POWER collection now includes 30 unique shades, offering colour to suit each wearer’s unique expression of beauty. 

LIP POWER captures it all: high performance, intense true colour, comfort, and wear. Developed with the most experienced lip colour experts, the rich and powerful LIP POWER shades encapsulate how Giorgio Armani fuses professional expertise with the refined colours that are the house’s signature. The LIP POWER best-in-class formula achieves a combination of long-wear and comfort, two benefits usually opposed in lipsticks.

LIP POWER embodies Giorgio Armani’s vision of beauty as revealing the best of oneself, rather than as a way to transform. It reveals the inner power that comes with feeling good about one’s look, creating unmistakably flawless confidence.

A POWERFUL, MODERN FEMININITY

This year, LIP POWER’s strong, empowered, and inclusive femininity is expressed in two impactful campaign films. The films feature three Armani beauty faces: American actress Tessa Thompson, alongside Brazilian model Valentina Sampaio, and Italian actress Greta Ferro.

Tessa Thompson calls on her acting prowess to portray a series of powerfully captivating feminine personas in the LIP POWER films.

Valentina Sampaio makes her debut as an Armani beauty face in the LIP POWER campaign, representing a forward-looking vision of femininity.

Greta Ferro embodies an inimitable Italian elegance in the campaign, alongside strong and radiant femininity.

In their unique way, Tessa Thompson, Valentina Sampaio, and Greta Ferro each embody a bold, powerful, and multifaceted femininity.

EIGHT NEW POWER COLORS

LIP POWER introduces eight new, unconventional shades to the collection, each embodying Armani beauty’s most avant-garde technology.

The most experienced colour experts have created these new LIP POWER shades by deconstructing the proportions of the shades’ formulations and using high-quality pigments to achieve luminous, non-dull nudes and pure bright tones. Five beige and brown shades have been formulated without using the black pigments that are traditionally added to lipsticks to bring depth. Instead, blue and red pigments have been blended into these colours, to achieve their skin-flattering nude shades. This avant-garde, the black pigment-free formulation is also applied to three vivid corals and pink shades. These shades have been enriched with the brightest pigments, introduced in high proportions, to achieve lip colours that are pure and bold while being effortless to wear.

GIORGIO ARMANI LIP POWER #109 INTIMATE €38.00

LIP POWER’s extensive shade range encompasses the signature tones of the Giorgio Armani lip colour spectrum. These unconventional shades have been developed with Giorgio Armani International Make-Up Artist Linda Cantello and are crafted to appeal to and flatter the diverse looks and mood of each woman who wears them. No matter the colour chosen, each LIP POWER shade embodies Giorgio Armani’s vision of strong and bold femininity. 

BEIGES: #102 ROMANZA / #103 ANDROGINO / #104 SELFLESS / #108 IN LOVE / #109 INTIMATE – NEW / #110 MANIA – NEW

BROWNS: #201 MAJESTIC / #202 GRAZIA / #203 MYSTERY – NEW / #204 MAGNET – NEW / #206 CEDAR – NEW

CORALS: #300 BRIGHT / #301 FRIENDLY / #302 ENERGETIC / #303 SPLENDID / #304 OFFBEAT – NEW / #305 ACCENT – NEW

REDS: #400 FOUR HUNDRED / #401 PASSIONE / #402 COMBATIVE / #403 FIGHTER / #404 TEMPTING / #405 SULTAN / #406 AUDACE

PINKS: #500 FATALE / #502 DESIRE / #503 ECCENTRICO / #504 FLIRT / #506 BRAVE / #507 ECSTASY – NEW

A CLASSIC WITH A TWIST 

The LIP POWER technology has made two incompatible oils compatible, to create a lip colour formula that combines long-wear and comfort in a light satin texture, that is pleasant to wear all day long. LIP POWER’s satin finish oil acts as a protective film, preventing any uncomfortable or tight sensation on the lips. Meanwhile, a semi-volatile oil, which evaporates 100 times more slowly than typical lip colour oils, coats the lips.

At the base of LIP POWER’s formulation are pure pigments combined with a super dispersant, which helps reveal intense colours. The formula’s semi-volatile solvent evaporation technology means that the pigments are uniquely concentrated, so the lip colour appears in its truest form. Thanks to LIP POWER’s combination of oils, the colour stays rich and bright, and the saturated tones maintain their vibrancy for 8 hours.

In one stroke, LIP POWER delivers all the qualities that the charismatic Armani enthusiast expects in a lipstick.

The colour looks vivid and luminous durably 89%                                                             

Colour stays true at 83%

Lips feel comfortable all day long 83%

LIP POWER’s vivid colour endures for up to 8 hours. Once applied, there is no need to give one’s lip colour another thought throughout the day.

A DISTINCTIVE DESIGN FOR AN INTUITIVE APPLICATION

Elegance and function unite in LIP POWER, a must-have make-up item for every day. LIP POWER’s sleek packaging reinterprets the lipstick as a desirable design object, with its slim, ergonomic shape and spare, elegant lines. Its red cap snaps tightly shut, to prevent the bullet from drying out. LIP POWER’s unique, drop-shaped bullet offers a gliding application and a precise lip contour for a mistake-proof result. A confident application in a single gesture.

Giorgio Armani International Make-Up Artist, Linda Cantello « Lip Power’s new bright shades are the perfect add-on for the existing Lip Power range. It is like a more opaque lip balm, with all the comfort that implies. Bring some colour into your life! »

LIP POWER new shades will be available from August  from Brown Thomas Dublin, Limerick and Cork, BT2 and online at www.brownthomas.com, Arnotts Beauty Hall and online at www.arnotts.ie and from select independent pharmacies nationwide