Aveda’s Limited-Edition Hand Relief™ Moisturising Creme with Shampure™ Aroma Supports Cruelty-Free Breast Cancer Research

Have a hand in nurturing hope with  Aveda’s vegan, Limited-Edition Hand Relief™ Moisturising Creme featuring  calming Shampure™ aroma. During Breast Cancer Awareness Month, Aveda will donate $10 from each purchase of Limited-Edition Hand Relief™ to the  

Breast Cancer Research Foundation® (BCRF). Aveda’s goal is to raise $350,000 globally in support of cruelty-free breast  cancer research through the sale of this limited-edition product and fundraising efforts. Since 2001, the Aveda network and guests have donated over $7M to  BCRF through sales of limited-edition breast cancer campaign products and donations focusing on environmental and lifestyle factors that possibly affect  the risk of breast cancer. Since Aveda has always opposed animal testing,  donations from Aveda will never support research involving animals. 

ENVIRONMENTAL STANDARDS 

This portable, 100ml Limited-Edition Hand Relief™ Moisturising Creme is vegan and 95% naturally derived1 with andiroba oil and other plant hydrators  that help infuse skin with nourishment for moisturised, soft hands. It features  Aveda’s signature shampure™ calming aroma with 25 pure flower and plant essences, and is packaged in  a 59% post-consumer HDPE tube with up to 41% bioplastic2. This Limited-Edition Hand Relief™  Moisturising Creme is manufactured using 100% renewable energy at Aveda’s primary facility3. 

ABOUT THE ESTÉE LAUDER COMPANIES’ BREAST CANCER CAMPAIGN  The Estée Lauder Companies’ Breast Cancer Campaign unites and inspires people globally in The  Campaign’s mission to create a breast cancer-free world. Founded in 1992 by the late Evelyn H. Lauder  with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The Estée Lauder Companies’  largest corporate social impact program. Through the dedicated efforts of consumers, employees and  partners, The Campaign supports more than 60 organisations worldwide. The Breast Cancer Campaign  has raised more than $99 million for life saving global research, education and medical services – with more  than $80 million funding 321 medical research grants through the Breast Cancer Research Foundation®  (BCRF). For more information on The Breast Cancer Campaign, visit  ELCompanies.com/BreastCancerCampaign. 

THE BREAST CANCER RESEARCH FOUNDATION® 

The Breast Cancer Research Foundation® (BCRF) is dedicated to preventing and curing breast cancer  breast cancer by advancing the world’s most promising research. Founded in 1993 by Evelyn H. Lauder,  the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world.  BCRF invests in the best minds in science—from those investigating prevention to metastasis—and foster  

cross-disciplinary collaboration. Their approach accelerates the entire field and moves us closer to the  answers we urgently need. Learn more and get involved at BCRF.org. 

AVAILABILITY 

Aveda’s Limited-Edition Hand Relief™ Moisturising Creme with Shampure™ Aroma will be available in  Aveda salons, spas, stores and online at aveda.co.uk for an RRP of £18. 

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