One of the biggest trends to come out of the past year was undoubtedly the ‘at home’ beauty routine. Many of us have been searching for that salon-worthy smoothness. In fact, topical searches that include ‘keratin hair treatment’ have increased by 83% overall in the past 12 months. It’s likely that this is a trend set to continue as we look for more affordable and time efficient solutions.
Enter the experts in fighting frizz, John Frieda, who have developed a solution to deliver superior frizz elimination, long lasting results and effortless styling straight from the shower.
How does it work?
This duo has an intelligent formulation designed to eliminate frizz for a smoother finish, with long-lasting results to provide quicker and more effortless styling:
The Frizz Immunity Technology delivers superior frizz elimination by penetrating the hair to smooth and condition from the inside out. From first use, the collection builds a powerful defence against humidity that lasts up to 72 hours. What’s more, the hair’s immunity to frizz builds with subsequent use. The result? Sleek, glossy styles that last.
Its unique Phase Change Technology harnesses a heat responsive wax blend, which turns fluid with heat, and then sets quickly upon cooling. The result? More efficacious and more effortless heat styling.
The formula contains Keratin, a protein synonymous with Brazilian Blow-dries. Smoothing the hair shaft for the sleekest finish.
Stockists
The John Frieda Brazilian Sleek collection is available from McCauleys Health & Beauty Pharmacy, Shaws Department Stores and selected pharmacies nationwide with prices from €7.99.