Did you know that scents have the ability to alter our emotions and moods more than any other one of the senses? Body Proud uses tailor-made fragrances that have been specifically designed and proven to help you achieve specific mood-boosting benefits thanks to a patented neuroscience technology. Centred around common skin concerns the Body Proud range consists of four efficacious, easy-to navigate product ranges: Recharge, Brighten, Hydrate and Care work to target specific body care concerns. You can choose to feel energised, invigorated, confident, empowered or chilled, we just can’t get enough of them!
“For 2 years, we worked with a pioneering, innovative fragrance house to work on our neurologically tested fragrances. Utilising expert perfumers, we worked to define the perfect fragrances that pleasantly altered moods through a patented program. This system leverages neuroscience to test the benefits, exploring the results through brain scans, eye tracking and facial coding psychology to quantify the benefits.” – Tory Wilson – NPD Director at Body Proud
We like to think of bodycare as an extension of skincare, as the same hero active ingredients traditionally used in skincare, can also be used to achieve truly transformative results for the body. Each expertly blended Body Proud formula balances powerhouse, skincare-inspired natural ingredients to deliver hydration, brightening and smoothness to the skin.
Boost your mood, mind and body for under €14 thanks to NEW vegan haircare brand Body Proud, available online at Iamproud.com