2023 marks a big moment in the history of La vie est belle.
This year, Lancôme has shifted to a singularly plural vision of happiness one through a new disruptive campaign celebrating the power of sorority, the sense of community and connection. La vie est belle’s historical muse, Julia Roberts, has invited the whole Lancôme community of ambassadors to stand together for a united declaration of happiness: Amanda Seyfried, Isabella Rossellini, Julia Roberts, Lily Collins, Penelope Cruz and Zendaya Coleman joined her along with 2 new muses: Aya Nakamura and HoYeon Jung. This iconic cast of happiness activists embodies Lancôme’s new take on La vie est belle: more diverse and more inclusive than ever, its message has never been so powerful.
This unforgettable campaign has inaugurated an era of exception for Lancôme’s iconic fragrance. September this year marks another major milestone, when the House introduces the new extrait version of La vie est belle in limited edition.
Happiness is the most precious gift
Expressing the belief that happiness is as a true treasure, Lancôme launches La vie est belle L’Extrait. A powerful yet delicate duet of rose and iris pallida, heightened by the depth of an oud accord and captured in a golden bottle. Overflowing with mystery, this luxurious extrait de parfum embodies the idea that every single fleeting second of happiness is precious. One must embrace it. Make the most of it. Cherish it and share it. A perfect gift for the holiday season, this collector edition is an invitation to follow the path of the golden drop and discover the new precious scent of happiness.
La vie est belle L’Extrait: happiness is the most precious gift.
The precious woody iris by Lancôme.
Composed by Master perfumers Anne Flipo and Dominique Ropion, 2 of the creators of the original eau de parfum in 2012, La vie est belle L’Extrait stands as a pioneer in the saga. More exquisite than ever, this new fragrance is the first woody iris by Lancôme. A statement of luxury, uttered by every single ingredient in the formula. The olfactory translation of a golden happiness.
True to La vie est belle’s floral gourmand signature, L’Extrait is a reinterpretation of the emblematic eau de parfum, creating a sophisticated and profoundly sensual olfactive experience with some of the most refined ingredients on the perfumer’s palette. In the top notes, the sacred resin olibanum or incense accord– adds a spicy twist to the iconic fresh and fruity opening, blending bergamot and red fruit accord. The heart of the composition features a rose essence that enlivens the bouquet, while iris pallida butter underlines its sophistication. For the very first time at La vie est belle, an oud accord brings the woody signature to the fragrance, but also depth, richness and mystery to the iconic trail. Lingering as a warm, sensuous vibration on the skin, this woody facet conjures a captivating addiction and gives an unprecedented opulence to La vie est belle.
La vie est belle L’Extrait is a highly sophisticated, generous and desirable fragrance. The most concentrated and sophisticated juice of the range to this day.
“For L’Extrait, we have kept the characteristic notes of La vie est belle, while intensifying the woody signature with complex, captivating facets. It is an enigmatic, mysterious fragrance.” Anne Flipo
“With L’Extrait, we have created a perfume embodying the richness of woods. A fragrance infused with warm, ambery notes that mingle perfectly with the captivating depth of oud. It is a sophisticated and deeply sensuous olfactory experience.” Dominique Ropion
A golden smile
The most precious La vie est belle fragrance ever created called for the most luxurious bottle… This end of the year, the iconic crystal smile is dipped in gold for this limited edition. The emblematic bottle radiates a warm light, all the way down the tip of its shimmering wings. As if a golden drop had infused Lancôme’s iconic perfume from fragrance to the bottle. In an innovative process that keeps translucency to bottle, always revealing its iconic smile, while dressing it in gold. Exquisiteness in every aspect.
L’Extrait, the most sophisticated variation of La vie est belle for an unforgettable gift. A luxurious collector edition. A fleeting smile turned eternal by the power of gold.