Anna Forde, the visionary behind Haumea Skincare, has carved a distinct niche in the beauty industry with her innovative approach to at-home skincare solutions. Winner of the Women in the Beauty Industry 2023 at the Women of Vision Awards, Anna’s journey from running the acclaimed Beauty Suite Skin & Laser Clinic to launching Haumea Skincare is a testament to her dedication and passion for skincare excellence.
Reflecting on winning the Awards, Anna shares “Personally, not only did it make me feel proud but it also helped me figure out what I do well and why, so that I can carry on doing it and use it to shape my business and career for the better.”
The recognition has opened up a lot of opportunities for Haumea Skincare, from media coverage to new product development. “As a direct result of the award I’ve been interviewed by various journalists and skincare experts, it has been a huge adventure and it has only added to the brands overall success and our expansion of our products and development,” Anna shares.
Anna’s leadership extends beyond business success; it’s about setting a precedent in the skincare industry and fostering a community of support and innovation. “Less than three months after our exposure at the Awards we announced our first UK stockists…we became the first skin tech brand to professionally collaborate with image skincare Ireland’s Training Academy,” she proudly states.
The award has also deepened Anna’s resolve to inspire and empower other women in the industry. “Winning the women of vision award has enhanced my sense of responsibility to inspire and support the next generation of women and business and given me a super platform from which to conduct initiatives that support them in helping me make a difference,” Anna remarks, emphasising her role as a mentor and leader.
Over the past year, Anna’s approach to her work and contributions to the field have evolved significantly. “The award gave me confidence and the ability to expand exponentially. We have developed a new product which will be introduced to the market in the next year,” she reveals, showcasing her forward-thinking mindset and commitment to innovation.
For Anna, persistence and adaptability are key to success. “I once heard a quote I love ‘if you don’t give up you will get there by mistake’…so long as I keep at it and I am adaptable to change there is always a way forward,” she advises aspiring women professionals, sharing a nugget of wisdom that has guided her own journey.
As Anna looks back on the past year, her appreciation for her team shines through. “My continuous admiration for my team is what will always stand out to me the most,” she shares, highlighting the dedication and innovation that have been pivotal to Haumea’s achievements.