For more than five decades, Lancôme has been the master of mascara, pioneering breakthrough formulas that have become beloved best-sellers time and time again. In 1967, Lancômatique was introduced. The first-ever mascara in a tube. The innovation continued in 1987 with Kéracils, the first skincare-infused mascara, and with the hit mascara of the 1990s, Definicils. Since then, Lancôme has continued to innovate within the mascara category, launching, in 2009, its first ultra-conditioning vibrating primer, Ôscillation Powerbooster. This was followed by the Micro-Oscillation Powermascara, which changed the way we apply mascara, producing 7,000 vibrations per minute to coat lashes in 360° length, volume, and definition.
The formula you know and love gets dramatically better as big volume collides with the sumptuous curves of the S-shaped brush that envelops every lash in intense care and deep onyx pigments for a magnetic gaze and even more drama. Extreme volume, maximum drama, no compromises: to celebrate this new mascara frontier, Hypnôse Drama comes in an elevated pack with a tiny waist that’s impossible to resist. In an exquisite ode to femininity, it features a twisted silhouette with soft ridges and a luxury golden seal.
This year, the icon makes its comeback, entering a new frontier with an upgraded formula that is dramatically better than ever before. Maximum performance meets intense care in this most volumizing mascara ever.
A full-power formula for all-out drama, new Hypnôse Drama mascara now delivers up to 17X more instant volume.