Introducing NEW OGX Rescue Fusions Shampoo and Conditioner & Rescue Fusions Intensive Treatments Collection
Maintain your hair’s delicate hydration balance and help restore strength and elasticity with NEW OGX Rescue Fusions Hyaluronic Acid Shampoo and Conditioner. OGX, the experts in hair repair and resilience, are excited to announce these two highly anticipated innovations to bolster the Rescue Fusions Intensive Treatments Collection, formulated with strengthening and repairing protein, lipids, and amino acids, to help revive, nourish, and protect, and repair your hair in just one use*.
Hair damage can feel unavoidable because it stems from multiple sources. Heat styling, mechanical damage, environmental damage, damage from chemical treatments, plus various life stages like perimenopause and pregnancy, can all denature hair, prompting the proteins that make up the hair shaft to unravel. Almost all hair is damaged to some degree, and because it’s not reasonable to expect people to give up styling or colouring, the best line of defence is to repair and protect.
NEW Rescue Fusions Hyaluronic Acid Shampoo and Conditioner (€10.99 RRP° each)
with pro-vitamin B5 are proven to help strengthen, nourish and protect hair, so it thrives despite whatever life throws at it. Formulated for all hair types, and particularly for hair that has experienced some degree of damage through chemical treatments and heat and mechanical styling, Rescue Fusions Hyaluronic Acid Shampoo and Conditioner help rebuild hair’s strength and restore elasticity. Additionally, this range helps further maintain the hair’s delicate hydration balance, helping deliver strength without the weigh down.
The Hydration Equation
When it comes to hair, there is such a thing as too much of a good thing. Unlike skin, hair thrives best with a careful balance of moisture; too little and hair becomes dry and vulnerable to damage; too much and it feels weighed down and becomes prone to frizz.
“We sometimes forget that, unlike skin, hair is not living. While skin can tolerate great volumes of hydration, using it to replenish its reserves and support cellular function, hair has a very specific requirement,” explains Frank Sun, Research & Development at OGX Haircare. “Give hair too much hydration and it will just sit on the surface of strands, making hair feel heavy. But don’t give it enough and soon your hair becomes brittle and breakable. To maintain the optimum balance of hydration, OGX Rescue Fusions Hyaluronic Acid Shampoo and Conditioner contain large molecule hyaluronic acid, or HA. This hydrating duo helps restore hydration without weighing hair down.”
While the opposite is often true in skincare, larger molecules of hyaluronic acid are beneficial for hair as they have a greater opportunity to latch onto hair in the shower. Smaller molecules do not have equal deposition benefits and are more prone to rinsing from hair during cleansing, washing their benefits straight down the drain.
“Styling and caring for your hair begins in the shower with formulas that not only help prevent and reverse damage but also maintain the hair’s specific hydration requirements. I recommend OGX Rescue Fusions Hyaluronic Acid Shampoo and Conditioner because they contain hydrating hyaluronic acid and also pro-vitamin B5, making them an excellent first step in your routine,” says Michael Douglas, celebrity stylist and OGX hair ambassador.
Restoring resilience for healthier, beautiful hair
Enriched with proteins and lipids and infused with tried-and-tested ingredients from both skincare and haircare, products within the OGX Rescue Fusions Intensive Treatments Collection are proven to boost hydration whilst helping to strengthen hair to protect it from further damage. Rescue Fusions Intensive Treatments tackle damage on multiple fronts with ingredients that help improve the quality of each strand of hair by boosting lipids, delivering and attracting moisture and restoring strength with protein and amino acids. It combines high performing ingredients to ensure your hair feels sufficiently fortified to face challenges head on.
Your hair rescue begins here…
OGX Rescue Fusions Prep & Protect Pre-Shampoo Treatment (€11.99 RRP°)
For over-styled, over-processed, and over-worked hair, there is Prep & Protect Pre-Shampoo Treatment. This intensive pre-wash treatment contains Keratin and Vegan Squalane to help strengthen and moisturise needy hair and repair damage wrought by hard water. After use, expect deeply conditioned and stronger hair with up to 75% less breakage**. Work through dry or damp hair and leave in for 10-minutes while you make your morning coffee.
OGX Rescue Fusions Deep Recovery Overnight Treatment (€12.99 RRP°)
It’s at night that our skincare does its best work and the same can be true for haircare. Formulated with Keratin and Vitamins E and Pro-Vitamin B5 and without silicones, our hero Deep Recovery Overnight Treatment helps to deeply nourish dry, damaged hair, helping restore strength to weakened strands. In testing it has been shown to deliver 3x stronger hair***. Apply once or twice a week to dry or damp hair as you complete your usual evening skincare routine and leave it in overnight without worrying about residue on your pillow.
Also in the range:
OGX Rescue Fusions 24HR Frizz Control Smooth & Sleek Oil (€12.99 RRP°)
a bi-phase oil that visibly repairs dehydrated and damaged strands by helping to seal in moisture and restore strength.
OGX Rescue Fusions Intense Hydration Recovery Hair Mask (€11.99 RRP°)
containing Argan Oil of Morocco and Hyaluronic Acid, the Intense Hydration Recovery Hair Mask helps to deeply nourish and restore dry hair, so it feels smoother and looks healthier.
OGX Rescue Fusions Intense Repair & Recovery Hair Mask (€11.99 RRP°)
with Keratin, Coconut Oil, and Advanced Hair Technology, the Intense Repair & Recovery Hair Mask helps repair and restore hair, leaving it smooth, shiny, and feeling healthy.
The OGX Rescue Fusions Collection is available in grocery retailers and pharmacies nationwide.