Irish Brand 14 Day Mani targets Men’s Grooming with the launch of Blue Steel™

Irish Brand 14 Day Mani targets Men’s Grooming with the launch of Blue Steel™

Irish brand 14 Day Mani announces the launch of Blue Steel™, its first-ever men’s nail grooming kit, marking the brand’s entry into a new and emerging category within men’s grooming.

Created for men who value detail but avoid high-maintenance routines, Blue Steel™ enhances the appearance of natural nails. Formulated with bamboo extract to help support the nail surface, it delivers a clean, healthy-looking result designed specifically for everyday grooming.

Launching on the 4th of February, just ahead of Valentine’s Day, Blue Steel™ is positioned as a thoughtful, premium gift for him, an understated alternative to traditional grooming or fragrance gifts.

“Men’s grooming has evolved significantly, but nail care has largely been overlooked,” says Suzanne Cummins, founder of 14 Day Mani. “Blue Steel was created to offer men a simple, effective way to achieve cleaner, healthier-looking nails.”

While skincare and haircare have long embraced maintenance and care, nails have often been treated as an afterthought in men’s grooming. With its performance-led formula and refined positioning, Blue Steel™ represents a strategic brand expansion for 14 Day Mani, extending the brand beyond traditional nail colour into everyday grooming.

Blue Steel™ will be available as both a complete grooming kit – including the signature nail finish treatment, engraved nail file, engraved nail clippers, and a premiuim travel washbag (RRP €35) – as well as an individual nail finish for everyday use (RRP €17). simple brush on and allow to air-dry.

Available at 14daymanicure.com