Kash Beauty Celebrates Keilidh Cashell’s 30th Birthday & New 90’s Inspired Collection At Kildare Village

KASH Beauty welcomed guests into their store to celebrate Keilidh Cashell’s 30th birthday and the launch of their new 90s-inspired collection at Kildare Village. The afternoon blended laid-back glamour with nostalgic energy, kicking off at the KASH store before the group headed to Saba Restaurant for a chic lunch, keeping the celebrations going well into the afternoon.

Joining Keilidh and the team were Ruth Bergin, Billykiss, Zara Deasy, Tori Deasy, Ella Deasy, Laura B, Una Leonard, Holly Roche, Honestly Celine, Leah Morgan, Robert Reilly, Rebekah O’Leary, Paulina MUA, Oyin, Carla Fitzgerald, Ruby Moore Forbes, Abbie Beggs, Ava Lashes, Katie O’Connor, and many more.

As she turns 30, Keilidh has taken a dive into the archives and bringing back the decade that defined modern beauty. The KASH Beauty founder is marking the milestone with a collection inspired by 90s supermodel glamour, rooted in stripped-back confidence and infused with effortlessly iconic energy.

The result is a curated collection that brings back soft grunge undertones, capturing that off-duty, undone finish synonymous with the decade that started it all. This three-piece lip and cheek edit is an unapologetic revamp of the decade she was born. Think soft brown tones, muted neutrals, and dusty pink hues, combined with that softly diffused, blurred-out skin effect, reimagined with a modern edge.

Wannabe Satin Lipstick (€18) lands in a dusty pink nude, adding a fresh twist to KASH Beauty’s beloved satin formula. It’s effortlessly versatile – soft enough for daytime wear, yet bold enough to turn heads after dark.

Low Rise Lip Liner (€15) pairs perfectly, a deep brown mauve with unmistakable 90s attitude, made for overdrawing, smudging, or creating that perfectly diffused, slightly undone lip that defined the era.

Completing the trio, Undone Soft Suede Blush (€19) delivers a cream-to-powder formula that mattifies, blurs, and leaves skin looking effortlessly undone in the best possible way. Designed to melt seamlessly into the skin, it creates that soft-focus, airbrushed finish synonymous with 90s beauty. Enriched with Vitamin E and Camellia Japonica Flower Extract, it hydrates, smooths, and moisturises as it wears.

“I wanted to create a collection inspired by the 90’s – the decade I was born, but with a modern twist,” said Keilidh. “Think muted tones that would be worn with quick, smokey eyes that you would blend out with your fingers.”

“The 90’s was all about matte skin, and this new blush formula I developed is a cream to powder, soft matte finish. So it won’t dry out the skin but will give a soft airbrushed effect.”