Sold Out. Waitlisted. Obsessed Over.

KASH Beauty’s Lip Lock Is Back.

The ultra-viral lip stain that sold 5 units per minute and topped Ireland’s TikTok Shop makes its long-awaited comeback

The restock has landed. After two months and what felt like half the internet asking, KASH Beauty’s Lip Lock Lip Stains (€20) have returned – and if the last launches are anything to go by, they won’t be around for long.

The initial drop saw an incredible 5 units sold every minute, quickly shooting up to #1 trending beauty product in Ireland, topping the charts as the best-selling beauty product on TikTok Shop Ireland, and driving 1.8 million engagements while thousands of beauty fans scrambled to get their hands on it. It wasn’t just a launch – it was a full-blown moment.

So, what’s all the fuss about? Simply put, this is a lip stain that actually delivers –  in four rich, wearable shades. It melts onto the lips like silk and sets in seconds, locking in a bold, smudge-proof colour that truly doesn’t budge, whether it’s coffee, cocktails, or whatever the day brings.

Infused with hydrating glycerine, it keeps lips smooth and comfortable for hours with zero cracking, zero dryness and zero touch-ups required. The unique twist container dispenses the perfect amount of product every time, and the precision teardrop tip means lining, defining and filling has never been easier.

Pick your perfect match from fourflattering shades:

  • Mixed Signals – a rich, moody burgundy that keeps them guessing. Dark, sultry and completely addictive.
  • Off Record – a warm, peachy nude that whispers confidence. Soft, sultry and the kind of shade that looks effortless but feels completely intentional.
  • Hard Launch – a plush, flirty mauve that stays flawless from first coffee to last call. The shade that makes every glance linger just a little longer.
  • Slow Burn – a deep, bewitching brown that’s bold, intoxicating and straight-up addictive. One swipe and you’re undeniably the main character

Vegan and cruelty-free, Lip Lock gives you instant impact and all-day endurance in a single swipe.

“I wanted to create a stain that actually lasts, but still feels gorgeous on the lips,” said Keilidh Cashell, Founder of KASH Beauty. “No heavy texture or flaking, no endless touch-ups – just beautiful, bold colour that stays put while you live your life. The response to Lip Lock has been beyond anything we ever imagined, and we cannot wait for everyone who has been waiting to finally get their hands on it.”

KASH Beauty Lip Lock Lip Stains (€20) are available now at www.kashbeauty.com and select stockists – while stocks last!