HB’s Fat Frog is back, but not as you might expect…
HB celebrates 100 years with wearable nostalgia
HB is celebrating being at the heart of summers in Ireland for 100 years. To commemorate the moments, memories and traditions that have made Irish summers so special HB is launching a limited-edition jersey collection created in collaboration with Irish designer Gan Stró.
Inspired by a century of iconic ice creams, colourful wrappers and Irish summers that may or may not have included actual sunshine, the limited-edition collection transforms four much-loved favourites -Brunch, Loop the Loop, Iceberger and Fat Frog – into jerseys, giving fans the chance to wear a piece of HB history.
So yes, the iconic Fat Frog is officially wearable now.
The limited-edition jerseys will be available from Thirty Five on Fade Street, Dublin, and Planet Retro in Galway from today Thursday, 30 July, while stocks last.
Drawing on HB’s distinctive colours, archive designs and much-loved ice creams, Gan Stró has reworked that nostalgia through a contemporary Irish streetwear lens.
The collaboration forms part of Mad for HB – Celebrating 100 Years, HB’s centenary campaign celebrating the brand’s place in Irish summers, family traditions and the small everyday moments people tend to remember.
Karen Murphy, Marketing Manager Ireland, said “For 100 years, HB has been part of Irish summers and so many of the small moments people remember fondly. We wanted to celebrate that connection in a fresh and unexpected way. Gan Stró has taken the colours, characters and nostalgia people associate with HB and turned them into a collection that feels very cool and unmistakably Irish. The collaboration feels authentic as both brands celebrate modern Irish culture while embracing nostalgia. We cannot wait to see people wearing their favourite HB memories this summer.”
Darren Mooney of Gan Stró said of the collab “HB ice-creams were central to growing up in Ireland. Everyone has an ice cream they remember, a wrapper they recognise or a favourite they will defend forever. That gave us an incredible archive to work with. The goal was to capture that nostalgia without simply recreating the past. We wanted to make something bold, modern and genuinely wearable, while still giving people that instant feeling of recognition when they see it.”
The limited-edition HB x Gan Stró collection will be available from Thirty Five, Fade Street, Dublin, and Planet Retro in Galway from Thursday July 30th, while stocks last.
#MadforHB