BENECOL REVEALS A BOLD NEW LOOK AND INVITES PEOPLE TO “LIVE MORE”

BENECOL REVEALS A BOLD NEW LOOK AND INVITES PEOPLE TO “LIVE MORE”

Benecol has unveiled a bold new identity and brand ethos, marking an exciting new chapter for the trusted cholesterol care brand. The refreshed direction introduces a more confident, contemporary look alongside a warmer and more empowering way of speaking about health.

Centred on the call to LIVE MORE, the new ethos encourages people to spend less time worrying about cholesterol and more time embracing the plans, experiences and everyday moments that matter. Underpinned by the brand platform “Life Flows Better”, it reflects Benecol’s belief that looking after your health should enable a fuller life, not restrict it.

The new visual identity includes an evolved Benecol logo, with its distinctive “O” reimagined as a Life Icon representing flow, vitality and continuity. A richer Trusted Teal colour palette, vibrant new accent colours, a dynamic Life Line graphic and authentic, energetic photography combine to create a brighter and more human brand world celebrating life in motion.

Laura O’Connell, Brand Manager at Benecol, said: “People don’t feel their cholesterol, they feel their lives. LIVE MORE represents our belief that cholesterol care should be simple, effective and easy to make part of everyday life. Our new identity remains grounded in proven science, while helping us speak to people in a way that feels warmer, clearer and more relevant.”