Annutri Launches Grow it Meno, A Targeted Hair Supplement For Perimenopause & Menopause

Annutri Launches Grow it Meno, A Targeted Hair Supplement For Perimenopause & Menopause

 The Irish wellness brand behind one of the country’s best-loved hair formulas has spent years listening to a community of women asking the same question. Now, it has an answer.

Multi-award-winning Irish wellness brand Annutri are thrilled to introduce Grow it Meno – a targeted new formula designed specifically to support hair during perimenopause and menopause.

Building on the success of their award-winning inaugural Grow it supplement, Grow it Meno has been developed to address the distinct changes that occur in the hair during this stage, including thinning, reduced density and slower regrowth.

While founder Anita Kucsera first created Grow it following her own experience with post-IVF stress related hair loss, the development of Grow it Meno was driven by a growing need among women experiencing menopause-related hair changes.

“From the beginning, Annutri has been built around real experiences, says Anita, my own, and the women in our community. As more women started describing the same pattern of hair thinning during perimenopause, it became clear there was a real gap. Grow it Meno is our answer to that.”

Unlike traditional menopause supplements, Grow it Meno is designed with a clear focus: the hair follicle. Consistent with all Annutri formulations, it has been developed to deliver clinically relevant levels of each active ingredient.

“Most menopause supplements focus on symptoms like hot flushes or mood, while most hair supplements are created for general concerns or younger women” said Anita. “We wanted to create something that delivers targeted hair support, with the added benefit of supporting women through the menopause transition.”

Hair changes during perimenopause and menopause are largely driven by hormonal shifts. As estrogen levels decline, its protective effect on the hair follicle is reduced, while the balance shifts towards androgens – hormones often described as “male-type” hormones. This can increase follicular sensitivity to DHT (dihydrotestosterone), a hormone linked to hair thinning. Over time, follicles may gradually shrink – meaning hair grows back finer, sheds more easily, and takes longer to regrow. At the same time, changes in the natural hair growth cycle, along with reduced blood flow and nutrient delivery to the scalp, can further impact hair strength and density, often leaving it feeling thinner, weaker, and less resilient.

Grow it Meno works by targeting key pathways involved in menopause-related hair changes:

• Hair Structure & Strength
  MSM, L-lysine, Zinc and Silica (from horsetail extract) help provide key nutrients involved in the formation of keratin, supporting the structural integrity and resilience of the hair.
• Scalp & Follicle Support
  Pumpkin Seed Extract, Nettle Extract and Saw Palmetto help support a balanced scalp environment, particularly during times when hair follicles may be more sensitive to hormonal changes such as DHT.
• Nutrient Delivery
  Copper and Vitamin C contribute to normal iron transport and collagen formation, both important processes in maintaining healthy hair growth and follicle function.
• Hormonal Transition Support
  Red Clover Extract, alongside Ashwagandha, Choline and Lion’s Mane mushroom, help support the body during periods of hormonal transition, when changes may also be reflected in hair condition.

Hair responds to nutritional support over a natural cycle, with visible changes typically seen after three to six months of consistent use. Grow it Meno can be taken alongside HRT where appropriate, with professional guidance recommended for those on medication.

The results speak for themselves. In an independent 3-month perception trial conducted with a panel of 25 women, 84% rated Grow it Meno as effective or very effective for their hair concerns, while 76% reported a reduction in hair shedding.

Beyond hair, the results pointed to a broader wellbeing effect – 76% reported at least one secondary benefit, including improved mood, better sleep and reduced stress. 72% were in favour of continuing the supplement after the trial ended, with several proactively requesting the brand name to repurchase.

Grow it Meno is available now at www.annutri.com, and at stockists nationwide, priced at €54.99/~£46.