Australia’s Fast-Growing Bodycare Brand Ciroa Launches in Ireland, Bringing Its “Scent-alicious” Bodycare to Irish Consumers 

Australia’s Fast-Growing Bodycare Brand Ciroa Launches in Ireland, Bringing Its “Scent-alicious” Bodycare to Irish Consumers 

Ciroa, Australia’s fast-growing bodycare brand, is officially launching in Ireland, bringing its signature blend of “scent-alicious” fragrances, skincare-focused formulations and playful self-care to Irish consumers. The latest step in the brand’s international expansion, Ciroa combines skin-loving ingredients, indulgent scents and accessible price points to transform everyday bodycare into a joyful, sensorial experience. 

Founded in Australia by mother-daughter duo Alex and Sophie Liddy, Ciroa was created with a simple idea: to treat the body with the same innovation and care traditionally reserved for facial skincare, while making everyday bodycare feel joyful, sensorial and anything but boring. 

The Irish launch brings Ciroa’s hero bodycare products to market across its Fruits and Sweet Treats collections. 

Irish Launch Range 

• Shower Gel 500ml – €10.49 
• Body Scrub – €11.49 
• Body Butter – €12.99 

From the Fruits range: 

• Raspberry & Vanilla 
• Mango & Coconut 

From the Sweet Treats range:

• Vanilla-licious 
• Dulce De Vita 

From juicy fruit-inspired fragrances to indulgent gourmand scents, Ciroa is designed to turn everyday shower and bodycare routines into a moment of self-care.

Skincare Meets Scent 

Ciroa’s approach reflects the growing evolution of bodycare, as consumers increasingly look beyond the face when it comes to skincare, fragrance and self-care. 

The Ciroa Fruit Shower Gel combines coconut-derived cocamide, glycerin and fruit extracts to deliver a luxurious cleanse while helping to leave skin feeling moisturised and radiant. Available in Raspberry & Vanilla and Mango & Coconut, the formulas transform the everyday shower into a fruity, juicy, skin-loving treat. 

For those looking for a more indulgent shower experience, the Sweet Treats Shower Gel brings gourmand-inspired scents to the bathroom. Vanilla-licious combines warm amber and brown sugar, while Dulce De Vita blends dulce de leche caramel with macadamia and sandalwood. Both feature a subtle shimmer for an extra touch of indulgence.

The range continues with Fruit and Sweet Treats Body Scrubs, combining sugar and salt to gently buff away dull skin, while ingredients including aloe extract, jojoba oil, glycerin and shea butter help to soothe, hydrate and nourish. 

Completing the routine, Ciroa Body Butters deliver rich hydration with shea butter, glycerin and vitamin E, leaving skin feeling soft, smooth and nourished. 

A New Generation of Bodycare 

Ciroa’s launch comes as bodycare continues to evolve beyond the traditional cleanse-and-moisturise routine, with consumers increasingly seeking products that combine skincare benefits, sensorial fragrances and an element of escapism. 

From the rise of the “everything shower” to growing interest in bodycare as skincare, the category has become an increasingly important part of consumers’ wider beauty and self-care rituals. 

Ciroa taps into this shift with playful packaging, trend-led scents and skincare-focused formulations at accessible price points, making it easier to turn everyday routines into moments of indulgence. 

Ciroa Founders Alex & Sophie Liddy Say of the Irish Launch: “We are so excited to bring Ciroa to Ireland and introduce Irish consumers to our approach to bodycare. From the beginning, we wanted to create products that treat the body with the same care and innovation as facial skincare, while making the everyday routine feel uplifting, joyful and a little more indulgent”. 

Ciroa is available at selected retailers across Ireland, including McCabes Pharmacy, McCauleys, Chemist Warehouse, CH Tralee, Meaghers Pharmacy, Healthwise (Donegal & Sligo), and Mulligans Pharmacy (Waterford, Tipperary & Kilkenny). 

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