A PRECIOUS BLEND FOR LUMINOUS, FRIZZ-FREE HAIR

Aveda, the pioneer of plant-powered, sustainably driven haircare, is delighted to launch its latest innovation: Miraculous Oil High-Shine Hair Concentrate (RRP €40). Designed to bring out the best in every hair type, this precious oil concentrate delivers exceptional shine, smoothness and manageability – proof that miracles do happen.

Inspired by beauty traditions from around the world, the formula features a thoughtful blend of botanical oils, including:

  • Tsubaki seed oil – hand-harvested in part from Jeju Island, known for its nourishing properties

  • Daikon seed oil – sourced from cooperative farms in Oregon that practice sustainable agriculture

  • Camelina oil ferment – a unique, radiant oil rich in essential fatty acids

The lightweight, silicone-free formula smooths and softens hair, tames frizz, and offers protection against heat styling, without weighing strands down. It leaves hair instantly more manageable with a radiant, light-reflecting finish. With every use, you experience a miracle in every drop.

Miraculous Oil is infused with Aveda’s signature Pure-Fume™ aroma, a sophisticated blend of 25 pure flower and plant essences including lavender, ylang-ylang, and petitgrain, crafted by Aveda’s in-house Botanical Aroma Lab to transform your styling routine into a daily moment of wellness.

Miraculous Oil High-Shine Hair Concentrate (RRP €40)

Suitable for all hair types and safe for colour-treated hair, this vegan, Leaping Bunny-approved formula is housed in a recyclable 50ml bottle made from post-consumer PET (excluding dropper), A true expression of sustainable shine, from formulation to finish.

Usage Tips:

  • For fine to medium hair: apply a small amount to dry ends to smooth and add shine

  • For medium to thick hair: work into mid-lengths and ends of dry hair to control frizz and enhance shine

  • Can also be used on damp hair before styling for a polished, radiant finish

Experience the miracle of light-reflecting shine – powered by nature, perfected by Aveda.

Aveda’s Miraculous Oil (RRP €40) is available to purchase on www.avedastore.ie and selected retailers and stockists nationwide.