Founded in 1978 in Minneapolis, MN, Aveda creates high-performance hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty. The smells and textures of the products are incredible and one of the most notable lines is the haircare.
Botanical Repair Avedas latest launch. Six years in the making, the vegan range comprises a shampoo and conditioner, light and rich strengthening masques, and leave-in treatment that all use plant powered 3-layer hair repair technology to instantly strengthen and repair hair, while leaving it smelling as indulgent as it looks and feels.
Aveda’s Botanical Repair products feature a herbal aroma containing certified organic ylang ylang, rose and marjoram essential oils, leaving a fresh, natural, light floral scent. The strengthening shampoo luxuriously cleanses and removes excess oil, product buildup and pollution, while the strengthening conditioner conditions and instantly detangles, helping minimize breakage and leaves hair looking healthier than ever.
The intensive strengthening masque, which comes in ‘light’ or ‘rich’, transforms hair after just one use. The ‘light’ massque is a luxurious silken cream, formulated to nourish your strands without leaving behind any residues, and leaves hair visibly healthier, softer and shinier. The ‘rich’ masque is suited to medium to thick hair, as it intensely repairs with twice as much butters and oils. The Botanical Repair strengthening leave-in treatment repairs, prevents and protects against damage while building bonds at the core and reduces breakage in just one use for instantly stronger hair.
Botanical Repair 3-layer hair repair works in three steps: Repair – Prevent – Protect.
Aveda’s plant-derived molecule goes below the surface of the hair to repair, multiplying bonds, strengthening and reinforcing hair integrity at the core. The nourishing macro green blend of avocado, green tea and sacha inchi smooths the cuticle to detangle the hair and prevent breakage. Aveda’s protective active complex then creates a botanical F-layer, an invisible water resistant lipid layer made of fatty acid which “seals” the surface of the hair cuticle to help protect and shield the hair from further damage.
Camille Sasik PhD, Aveda’s Director of Hair Care Research and Development, said “Damage repair is an extremely sought-after benefit and our team is always researching and studying new technologies for the best innovation using natural ingredients. Botanical Repair took us six years to develop because we were so committed to delivering the strongest-possible benefit using ingredients from nature.”
Aveda’s Botanical Repair collection is 93% naturally derived, silicone free, sulfate cleanser free and vegan. Like all Aveda products, the Botanical Repair collection is cruelty free and manufactured with 100% wind power through renewable energy and carbon offsets.
Aveda’s Botanical Repair bottles, jars and respective caps are made with 100% post consumer recycled packaging, eliminating use of virgin petrochemical plastics in these forms.
Botanical repair tubes are made with a minimum of 59% post consumer recycled materials and up to 41% bioplastic, and their respective caps are made with minimum 60% post consumer recycled materials. Additionally, Aveda is introducing a new 350ml mono material tube with 65% post consumer recycled content, which is the highest possible to date.
Aveda’s botanical repair collection is available on www.avedastore.ie and in all AVEDA Salons nationwide.