Aveda’s blonde revival™ is a Triple-Action System that Revives Colour, Softness and Smoothness in Just One Use


Aveda, the high-performance hair care brand with a mission to care for the world, has just introduced blonde revival™, a 96% naturally-derived, vegan, and silicone-free system specifically formulated to revive blonde hair in just one use. The new, multi-benefit blonde revival™ system features a purple toning shampoo and conditioner that helps neutralise brassy tones for a brighter, beautiful, illuminated blonde result after just one use. Here’s how the triple-action system works:


1. Reawakens salon-fresh blonde colour: Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.


2. Revives softness: A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.


3. Restores smoothness: Repeated lifting and lightening to achieve the perfect shade of blonde can impact the condition of your hair. This nourishing system instantly resurfaces the hair fiber leaving it feeling smooth and healthy.


The blonde revival™ system includes a purple toning shampoo and purple toning conditioner. Blonde revival™ purple toning shampoo is a sulfate cleanser-free formula developed with a low lather to help maximise toning benefits as it gently cleanses hair without stripping, while the violet rich pigments revive the look of salon-fresh blonde colour by neutralising brassy yellow tones for a brighter blonde result.


The blonde revival™ purple toning conditioner instantly conditions, smooths, softens and detangles with a silicone-free formula. The conditioner features a blend of nourishing lightweight oils, including acai and passionfruit, to hydrate and condition over-processed hair while instantly resurfacing the hair fiber, leaving hair feeling silky, soft and smooth with a healthy touch. Both products are infused with a sweet, fruity floral aroma featuring osmanthus, certified organic orange4, and cedarwood.


Not only is the blonde revival™ system 96% naturally derived, silicone-free, sulfate-cleanser free and vegan; like all Aveda products, it is cruelty-free. Blonde revival™ products are manufactured with 100% solar and wind power through renewable energy credits and carbon offsets, and are made with a minimum of 65% post-consumer polypropylene.


Blonde revival™ is available to purchase on www.avedastore.ie and in AVEDA Salons nationwide.