Aveda, the globally renowned leader in high-performance hair, skin, and body care products, proudly announces the launch of the new Invati Ultra Advanced range. This revolutionary collection is designed to deliver visibly thicker and fuller hair, offering the ultimate solution for those looking to transform the health and appearance of their hair.
Building on the success of Aveda’s iconic Invati range, the Invati Ultra Advanced line features enhanced formulations that are more potent and effective, combining the power of nature with cutting-edge science. This new range is the result of years of research and innovation, providing consumers with a holistic approach to hair care.
The Invati Ultra Advanced range from Aveda offers two distinct formulations to cater to different hair types and needs: the Light and Rich options. The Light version is designed for those with fine to medium hair, providing a weightless finish that helps maintain volume and body while still delivering the nourishing benefits of the range.
In contrast, the Rich version is tailored for medium to thick hair, offering deeper hydration and conditioning to combat dryness and frizz, leaving the hair smooth and manageable.
Both options are infused with natural ingredients to promote hair health and address thinning, but the Rich version provides an extra layer of moisture for those needing more intense care.
Key Benefits of the Invati Ultra Advanced Range:
Thicker, Fuller Hair: Clinically proven to reduce hair loss by 53%* due to breakage, when used as part of the 3-step system.
Strengthens & Nourishes: Enriched with a blend of certified organic turmeric, ginseng, and a patented bio-fermented blend to invigorate the scalp and strengthen the hair from root to tip. Scalp Care: Advanced scalp revitalizers improve scalp health, promoting an optimal environment for healthy hair growth.
Instant Results: Visible improvement in hair thickness after just one use.
Who Should Be Using the Invati Ultra Advanced Range?
Postpartum Hair Loss:
With an average of 8,680 monthly searches, postpartum hair loss is a major concern for many new mothers. This segment is experiencing double-digit growth, reflecting a rising demand for effective solutions and educational resources on managing postpartum hair loss.
Menopausal Women:
Women going through menopause are increasingly seeking solutions for fine and thinning hair. This demographic is actively looking for products and guidance to support them through this phase of life.
Male Hair Loss:
Hair loss affects the majority of men by the age of 60, with key concerns including receding hairlines, male pattern baldness, and bald spots. The market for male hair loss solutions is substantial, with men actively seeking effective treatments.
Thicker, Fuller Hair:
Gen Z, while not primarily focused on hair loss, is engaged in conversations about achieving thicker, fuller hair. This generation is proactive about hair care, focusing on prevention and maintaining a healthy hairline as a precaution against future hair loss
The Invati Ultra Advanced Range Includes:
Invati Ultra Advanced Exfoliating Shampoo (200ml) – Deep cleanses and exfoliates the scalp to remove build-up that can clog pores.
RRP: €38
Invati Ultra Advanced Thickening Conditioner (200ml) – Instantly thickens and fortifies hair while protecting it from breakage.
RRP: €43.50
Invati Ultra Advanced Fortifying Leave-In Treatment (100ml)
Leave-in hair treatment adds resilience to the hair cuticle to stabilise thinning hair fibres from to tip, protecting from hair fall due to breakage.
RRP – €45.00
Invati Ultra Advanced Scalp Revitalizer (150ml) – A daily leave-in treatment that revitalises and energises the scalp while thickening hair at the root.
RRP: €69.50
Invati Ultra Advanced Styling Foam
Leave-in hair treatment adds resilience to the hair cuticle to stabilize thinning hair fibers from to tip, protecting from hair fall due to breakage.
RRP: €44.00