AVEENO® Unveils NEW Calm + Restore Oat Rich Cream with Oat β-Glucan
Your New Daily Ritual for Next-Generation Hydration
If you’ve been tracking the latest skincare trends, you’ll know that Oat Beta-Glucan has been crowned a hydration hero. Now AVEENO® is putting this much-loved ingredient centre stage with the launch of the new Aveeno® Calm+Restore Oat Rich Cream.
Formulated specifically for dry to very dry and sensitive skin, this fragrance-free cream instantly soothes and moisturises to help repair and strengthen the skin’s barrier.
“Beta Glucan has become the skincare ingredient of 2026 as consumers look towards long term skin health, hydration and a healthy skin barrier and continue to move away from complicated, harsh and multi-step routines,” says Anne Marie Curran, Aveeno® Skincare Expert.
“Our new Aveeno® formula with Oat Beta-Glucan takes this a step further. Oat Beta-Glucan can support and defend skin’s hyaluronic acid levels, helping to hydrate and strengthen the skin’s surface. It soothes sensitive skin and repairs skin’s barrier instantly. It’s the future of high-performance skincare for Aveeno.”
By combining Oat β-Glucan with Calming Feverfew, the new formula delivers the brands next generation of hydration and moisture barrier repair through a unique Triple Hydration benefit:
- Pulls moisture in
- Supports skin’s natural Hyaluronic Acid levels
- Strengthens skin’s barrier to improve moisture retention
Whether dealing with weather-transition skin or simply looking to discover soothing hydration for sensitive skin, this cream is clinically proven to hydrate and lock in moisture for 48-hour Rich Hydration.
Discover soothing hydration for sensitive skin with new Aveeno® Calm+Restore Oat Rich Cream, available in grocery retailers and pharmacies nationwide, priced at €22.99 50ml RRP*.
For more informagion, visit www.aveeno.ie