Sometimes you want to buy a make up gift for a pal and you think….. Will she love this or am I wasting my money? This is never the case with a brand we at Hi HQ love (we gave their foundation brush an award we loved it so much)

AYU is an Irish based and Irish owned cosmetics company set up by renowned makeup artist Suzie O’Neill.

For this year’s Christmas Collection, AYU Cosmetics have combined some of this years’ popular launches with some of the brand classics and bundled them together to create a selection of gifts for under the tree.

All sets come pre wrapped, ready for gifting and are available to order from


The name “AYU” is derived from an Indonesian word meaning “very feminine, beautiful”.

AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves, teaching them how to enhance their natural beauty.

The award winning make up brush and cosmetic line is fast becoming known for their luxurious look and how simple and fuss free they are to use, and as a staple for every make up bag!

Social Responsibility; AYU products are all dermatologically tested, hypoallergenic, paraben free, vegan friendly and not tested on animals. Only wood from regenerated forests are used for the handles of their brushes.