Following the incredible success of their top-selling eyeshadow palettes, Irish-owned beauty brand Ayu Cosmetics is thrilled to unveil their collection of ten stunning, individual shadow shades. Crafted to perfection, these versatile, richly pigmented hues were designed to become a staple in every makeup enthusiast’s collection.
“Our customers have been asking for individual eyeshadows for years, so I’m thrilled to announce their arrival” says Suzie O’Neill, makeup artist and founder of Ayu Cosmetics. “I wanted to bring out a range of easily wearable, blendable shades that’ll become something you’ll instinctively reach for in your make-up bag.”
True to Ayu’s philosophy, each shade accentuates and elevates your natural beauty. Whether applied solo as a base, to introduce a pop of colour, or seamlessly blended into a more customised look, these eyeshadows offer unparalleled versatility and superior quality.
Meeting the request of Ayu’s loyal fans, the collection features two beloved matte shades from the brand’s signature palette: ‘Cookie Dough’ and ‘Vanilla,’ alongside the velvety deep richness of ‘Black Beauty,’ ‘Bark,’ and ‘Mahogany.’ For a subtle hint of buttery radiance, explore the delicate sheen finish of ‘Wink,’ ‘Pearl Pink,’ ‘Cranberry,’ ‘Golden Hour,’ and ‘Mink’.
“You can start with the neutral tones for a soft, matte base, then add a touch of luminosity with ‘Wink’ or ‘Pearl Pink’ to brighten up the eye area” advises Suzie. “For an evening transformation, deepen the crease with the darker, more matte shades, and finish up with the likes of ‘Mink’ or ‘Golden Hour’ to add a touch of extra glam.”
Ayu Cosmetics’ Individual Eye Shadows retail for €12 each, or 3 for €30. They are dermatologically tested, hypoallergenic, paraben free and certified as Vegan. Purchase them via www.ayu.com, in Shannon Airport, and at their dedicated stores in Mahon Point Shopping Centre, Cork, and in Kildare Village in Kildare.