Big Brother Star Jenny Baird Joins BPerfect Cosmetics As They Unveil Exciting New Megastore at Erneside Shopping Centre, Enniskillen
Multi-award-winning Irish beauty brand BPerfect Cosmetics has proudly unveiled its brand-new 1000 sq.ft. Megastore at Erneside Shopping Centre, Enniskillen, marking an exciting milestone for the brand and beauty fans across Northern Ireland and expanding their retail presence across the country and creating 8 new jobs in the area.
The launch drew a buzzing crowd of influencers, fans, and local shoppers, all gathering to witness the official ribbon cutting ceremony and celebrate the grand opening in true BPerfect style. Joining the team on the night were creators including Jane McDermott, Julie Doherty, Sarah Lee, Avaron McCann as well as Ciara of “Our Wee Self Build” and many more.
Taking centre stage on the night was BPerfect Brand Ambassador and Big Brother Star Jenny Baird. As one of the most talked-about personalities to emerge from the Big Brother house this year, Jenny’s appearance created huge excitement, giving attendees the rare chance to meet one of the UK’s newest and most captivating reality stars in person. She was joined by the stunning Mrs Glam, Michelle Regazzoli-Stone, and BPerfect CEO Brendan McDowell, elevating the atmosphere with even more glamour and star power.
The celebration treated guests to an unforgettable evening filled with entertainment, exclusive access, and giveaways. The first 100 customers through the doors received luxury goodie bags worth £100, while guests enjoyed complimentary drinks, food, show-stopping drag performances, and thrilling surprises throughout the store. CEO Brendan McDowell also stepped behind the decks, bringing his signature high-energy vibe to the launch party.
The Enniskillen megastore will now offer shoppers a vibrant, immersive beauty experience, showcasing the full BPerfect universe under one roof.
Visitors explored the 2025 Exclusive Christmas Giftset Collection, the renowned Skin Studio, Tan Studio, Skin Fusion, the award-winning Chroma Cover Foundation, the full Mrs Glam range, Annalivia’s personal favourites, and the complete Voduz haircare collection, creating a dynamic, experiential beauty hub in the heart of the town.
“The BPerfect magic has always been about bringing people together, celebrating individuality, and creating moments to remember,” said CEO Brendan McDowell. “We are so excited to open our Enniskillen pop-up and we are thrilled to welcome everyone into this incredible space.”
BPerfect’s new megastore at Erneside Shopping Centre marked a launch experience like no other, setting the tone for an exciting new chapter for the brand in Enniskillen.
Visit the new Megastore at Unit 29 Erneside Shopping Centre, Enniskillen, Co.Fermanagh, BT74 6JQ