There’s been growing anticipation around the next big launch from Skin Formulas, and after 2 years in development, it’s finally here. The award-winning Irish skincare brand has unveiled their new Purifying Salicylic Cleanser, a highly anticipated daily-use cleanser created to bring clarity and calm to breakout-prone, oily, or congested skin. Designed to elevate everyday skincare, this new addition is already being called a future favourite by those in the know.
Breakouts don’t care about your age, your lifestyle, or your skincare shelf. They appear at the worst times: when you’re stressed, run down, or just trying to get through the week. That’s why Skin Formulas has created Purifying Salicylic Cleanser, a new everyday cleanser designed to meet the needs of real people, with real skin challenges. With its effortless foaming texture and thoughtful formulation, it removes excess oil, impurities and pore build-up while leaving the skin visibly clearer, calmer, and more balanced.
This launch marks another strategic step forward in the brand’s mission to deliver results-led skincare that combines innovation with real-world needs.
“The launch of this cleanser reinforces our position as a brand at the forefront of modern skincare,” says Skin Formulas Founder & CEO, Geraldine Jones. “It represents what we stand for: intelligent formulations, clinical integrity, and an understanding of what real skin needs. We’re not here to follow trends, we’re here to shape what’s next. This cleanser reflects that.”
With a formula designed especially for oily, breakout-prone or congested skin, Purifying Salicylic Cleanser offers clarity without compromise. It gently foams when activated with water, creating a light citrus-scented ritual that refreshes without stripping. Used morning and night, or a few times a week for more sensitive skin, it helps to reduce visible breakouts, calm inflammation and promote a more even, refined complexion.
Its role in a skincare routine is simple: reset the skin without causing disruption. For teens just starting out, for adults navigating hormonal breakouts, and for anyone whose skin feels constantly reactive or imbalanced, this is a reliable, results-driven step that doesn’t overcomplicate things.
“Our goal was to create a solution that actually fits into people’s lives,” says Emma Hogan Eyre, Director of Education at Skin Formulas. “There’s so much noise in the skincare space, so many people over-cleansing or layering too many actives. This cleanser cuts through all that. It gives you a clean slate and supports the skin barrier at the same time. It’s a reset button for problem skin.”
True to Skin Formulas’ philosophy, the product is powered by a carefully considered blend of ingredients that work in harmony with the skin. While 0.5% salicylic acid helps to decongest pores and reduce excess oil, the omega-3 rich chia seed extract, antioxidants, and prebiotics ensure the skin feels comfortable, not stripped. Its gentle yet effective formulation makes it suitable for daily use, or as part of a targeted rotation with the brand’s best-selling Oil & Milk Cleanser.
Vegan, cruelty-free and Leaping Bunny Certified, Purifying Salicylic Cleanser reflects the brand’s commitment to sustainability, transparency and clinical excellence. Sleek, travel-friendly and designed for real skin in real life, it slots easily into your daily routine.
Available now at www.skinformulas.ie and selected retail partners nationwide, Purifying Salicylic Cleanser is set to be a breakout star in every sense.