The use of cold for healing purposes dates back centuries. Cold water was used for therapy and relaxation in ancient Greece, while ice and snow were used to address pain during operations on soldiers in the 19th century. In recet time though it has become a thing! You may have spotted fitness pros or enthusiasts posting about the trend on TikTok, Instagram, and other platforms, boasting about its muscle-recovery benefits. When your body is exposed to the cold, it responds by constricting your blood vessels (also known as vasoconstriction).
Heatwaves might spike our serotonin, but they wreak havoc on our skin. Leaving it hot, bothered and dehydrated, not to mention susceptible to spots, Dr Jart is here to help. Yes, say hello to Dr. Jart Cryo Rubber™ with Moisturising Hyaluronic Acid With cold temperatures known to improve circulation and rejuvenate skin, this mask is the easiest way to get in on the ice facial trend, zero effort required. Just ask Romeo Beckham who posted a picture on Instagram of him wearing one post-Glastonbury.
Over on TikTok, with over 500k views, @LailaPaul7 uses the Cryo Rubber™ mask to achieve juicy, plump and refreshed skin. Also known as Ice Bath Skin, the fledgling TikTok aesthetic that’s designed to replicate the tightness and radiance afforded by sub zero soaks and cryo chambers.
If like me you are in need of some cool therapy regularly then I highly recommend Clarins latest Cryo Flash Cream- mask €64.00. This high-performance face mask inspired by Cryotherapy and Clarins’ expertise reproduces the benefits of cold on the skin to prevent and fight the signs of ageing. Its formula combines powerful active ingredients – M.G.A. molecule derived from menthol and organic evening primrose extract – for skin that feels lifted, firmed and glowing with youth. Its smooth and ultra-fresh blue-green cream texture glides over the skin like ice and provides an intense and immediate cryo effect. Visibly effective from the first application. I have tried this one and have to say that the effect on my skin was immediate. As someone that suffers a bit with dryness and high colouring the cooling mask provided me with such a lovely experience particularly during the recent warm spell. The following day my make up glided on and so KI will defintely be using this twice a week for the forseeable.